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October 26, 2012
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Today's Buzz 
  • Command hubs help companies fuel their social media efforts
    Companies such as Gatorade and Dell are investing millions to create elaborate physical hubs to monitor and respond to the daily flood of brand-related content on social sites, HootSuite CEO Ryan Holmes writes. A social command center set up to fuel buzz for the 2012 Super Bowl led to $3.2 million worth of positive coverage, Holmes writes. CNNMoney/Fortune (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • What's next for Facebook as a gaming platform?
    Diversifying the lineup of games on Facebook will help speed up gaming growth on the site, say Facebook executives Sean Ryan and Alex Schultz, who note that revenues from non-Zynga gaming on the site increased by 40% last year. Facebook will go beyond arcade and casino games to offer more action-oriented games, Ryan said. "Role-playing games, strategy, core or mid-core games, that's what we expect to see next year for the explosion of genres," he said. CNET (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Nebraska coach puts media in the Twitter spotlight
    "Tim Miles" was trending worldwide on Thursday after the University of Nebraska basketball coach tweeted a photo of reporters gathered for Big Ten media day. Miles, in his first year at Nebraska, uses Twitter as branding tool for himself and the team, and says he encourages players to learn the rules and tweet responsibly. USA Today (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Bluefin Labs uses Twitter to study presidential candidates' fans
    The average supporter of Republican Mitt Romney's presidential bid is a man who eats at Arby's and drinks Coors Light, while the typical fan of President Barack Obama is a woman whose tastes run to Red Lobster and Heineken, according to Bluefin Labs. The company used public Twitter messages to identify thousands of each candidate's supporters and track them for two months to gather information about preferences in areas outside of politics. The Atlantic online (10/25) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Marketing execs share their secrets on social strategies
    Social media will be a big part of customer-relationship management and innovation efforts during the next three years, 86% of C-level executives said in an MIT Sloan Management study. Getting the most out of social tools means integrating social media into specific job functions, focusing on the most important metrics of success, and testing and tracking results over time, experts say. Social Media Today (10/25) LinkedInFacebookTwitterGoogle+Email this Story
  • 5 keys to making new friends on Facebook
    Building a personal profile on Facebook is different from building a business page that's all about the brand, but doing it right can still bring in contacts that might become customers, Tara Hornor writes. Keep the bio personal, but include a link to your site in the "About" section, and join targeted groups that are likely to attract the same people you're seeking, she advises. Posting content and commenting on the posts of others also are key to building contacts, she writes. SmartBrief/SmartBlog on Social Media (10/26) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Bank robber gets his loot even after being caught
    A court in Austria has awarded former bank manager Otto Neuman the £51,000 he stole from his then-employer 19 years ago. Neuman got the money after the bank said it had already been compensated by its insurance company and the insurer said the appreciation on gold bars that were recovered from the theft were more than enough to cover the cash it paid out. The Daily Mail (London) (10/25) LinkedInFacebookTwitterGoogle+Email this Story
Sponsored Poll 
  • Who primarily "owns" social data at your organization?
Sales and marketing
Public relations
A dedicated social media team
Human resources
An outside agency
Research and development
No one -- it's diffused throughout the company

Editor's Note 
  • #Follow Friday: MMA SmartBrief
    Don't ignore all the exciting innovations in the mobile-marketing sector. Sign up for MMA SmartBrief today and make sure your digital strategy is ready for the mobile revolution. LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Account ExecutiveCollective Digital StudioLos Angeles, CA
Sr. Business Leader, Social Media (Content and Engagement)VISAFoster City, CA
Click here to view more job listings.

[G]aining friends through a personal profile page is completely different than getting likes for your business page. While that is a useful campaign in and of itself, the goal of building your friends list is to have direct, personal contact with potential customers."
--Tara Hornor, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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