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- Tablet ads outperform smartphone ads, researchers say
Nearly 70 million Americans will regularly use tablet computers by the end of 2012, according to an eMarketer report -- and early signs suggest that the boom in tablet devices is proving to be a boon for advertisers. Tablet ads outscore conventional mobile as on a variety of metrics, including brand awareness, purchase intent and brand favorability, researchers say. eMarketer
(10/18)       
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- Teens are heading to Twitter, says MTV Insights exec
Teenagers are abandoning Facebook and heading to Twitter for their social-networking fix, says Alison Hillhouse, a vice president at MTV Insights, which has been doing research on younger members of the millennial generation. "They say, 'We're all transitioning to Twitter, because our parents are on Facebook, and we get a lot of spam on Facebook,' " she explains. MediaPost Communications/Marketing Daily
(10/17)
- SMBs are sitting on a "digital gold mine," report says
The Web is a utility, not an advertising medium, and small companies that provide Web services are potentially sitting on "a gargantuan digital gold mine," according to a Borrell Associates report. SMBs will spend $47 billion on online consulting and research services this year, plus $40 billion on SEO and $43 billion on e-mail management services, the report found. ClickZ
(10/17)
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- Facebook unveils new mobile-app ad units
Facebook application developers can now buy ad space in the "Try These Games" box, guaranteeing them a prominent space in mobile users' news feed. The move is intended to spearhead Facebook's push into the mobile discovery space, positioning the social network and its ad units as a key way for mobile users to find applications without visiting app stores. TechCrunch
(10/17), Adweek
(10/17)
- Is IE on Xbox 360 with Kinect voice search a game-changer?
Microsoft has brought its Internet Explorer browser and Bing search engine to the XBox platform, allowing online gamers to use the system for shopping and Kinect consumers to conduct voice searches. Analysts say the browser could take clicks away from other platforms to the XBox and prompt new models of ad targeting and cross-platform attribution. Others, such as Rimm-Kaufman Group CEO George Michie, are more skeptical. "It's almost like another tablet coming on the market -- interesting, but it doesn't change the game," says Michie. MediaPost Communications/Online Media Daily
(10/16)
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- DDB's McDonald's account needs new creative director for U.S.
A new leader is being sought for DDB's creative team of about 20 working on the agency's McDonald's U.S. account after Bill Cimino's departure for Young & Rubicam. "The lead creative role on McDonald's is one of the best jobs in the industry, so we're pretty confident we'll get someone great," said DDB Chicago CEO Peter McGuinness. Adweek
(10/17)
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- Disney adds m-commerce, brings consistent look to mobile, PC sites
Disney is bringing a consistent look to its desktop and mobile websites with changes that include mobile commerce. Accessing the website, users have the option of being routed to either the desktop site or mobile site, as well as a chance to download Disney's application. A carousel of products is also presented that can now be purchased on the mobile site, which has been "streamlined to serve the needs of the busy guest on the go," said Elissa Margolis, vice president of digital at Disney Store North America. MobileCommerceDaily.com
(10/18)
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- Century 21 plays with social-gaming strategy in "SimCity"
Century 21 is running a three-week promotion within Electronic Arts' "SimCity Social" game on Facebook. Gamers will be able to earn virtual rewards by buying or building a Century 21 property, watching Century 21 commercials or holding virtual open-house events. "We are always on the lookout for new and innovative ways to introduce ourselves to the next generation of homebuyers and sellers," says Chief Marketing Officer Bev Thorne. Forbes
(10/17), MediaPost Communications/Marketing Daily
(10/17)
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- Learn from best-in-class digital creative
Check out all the 2012 MIXX Award winners to see how the smartest brands, agencies, and media companies are combining creativity and impact to engage consumers in new ways. Sherwin-Williams and McKinney took home the coveted Best in Show MIXX Award for "Chip It!" at the October 2 MIXX Awards Gala. Seventy-one distinguished interactive advertising campaigns and single executions in 27 categories are showcased as winners for setting the pace for creativity and impact across all digital marketing. The MIXX Awards is the only competition that evaluates all key facets of interactive marketing -- including strategy, creative development and execution, media placement and integration, effectiveness, and ROI, and the sole interactive awards competition judged by an all-star panel of 31 luminaries. View all the winning creative and learn from their success.
- IAB Ad Operations: Agenda announced
Getting and retaining the attention of an ever-present consumer requires the ad operations community to overcome enormous challenges by delivering and measuring campaigns seamlessly across every channel. The 2012 IAB Ad Operations Summit, on November 5, in NYC, uncovers how evolving technologies and initiatives -- VSUITE, HTML5, data management, Safe Frame, Making Measurement Make Sense (3MS), viewable impressions, and more -- combine with display, mobile, TV, social, and video operations to tackle the demands of today's multiscreen world. View the agenda and register now. Agency executives: You may qualify for a complimentary pass.
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