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September 24, 2012
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News for advertising, marketing and media professionals

  Top Story 
  • Facebook teams with to deliver targeted ads
    Facebook is partnering with to deliver targeted ads. Facebook is not revealing the identity of its users to users, but links them indirectly in the Marketing Cloud. "Imagine having context into a prospect's interests, likes and dislikes before walking into a sales pitch -- you may even learn what competitors are in the deal," said's Andy MacMillan. Computerworld/IDG News Service (9/21) LinkedInFacebookTwitterGoogle+Email this Story
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Marketing Trends & Research 
  • It's time for the auto industry to shift on social media
    Despite admirable early efforts, automotive brands still need to undergo a "social business transformation," writes Michael Scissons. That requires buy-in from the C-suite beyond simply acknowledging the importance of social media. A new customer loyalty program has to be tailored to fit with "existing customer-relations management systems, partner networks and brand-tracking systems." And measurement of results must align with key performance indicators and overall business objectives, Scissons writes. Advertising Age (tiered subscription model)/DigitalNext blog (9/21) LinkedInFacebookTwitterGoogle+Email this Story
  • FTC's Brill says ad nets should spell out need for data
    Commissioner Julie Brill of the Federal Trade Commission said that ad networks have to be clear about why they insist upon collecting data from those who have opted out of tracking. "The advertising networks are the only ones who can make the case for such use; without input from them it will be hard to see how such uses can be justified," she said, adding that "self-help" privacy tools could be more restrictive than the industry would want. MediaPost Communications/Daily Online Examiner blog (9/21) LinkedInFacebookTwitterGoogle+Email this Story
Optimizing Display Campaigns: Tips, Tricks & Tools
Whether you're new to display advertising or a seasoned vet who could use from fresh pointers, this webinar will get you up to speed on the best tips, tricks, and tools to optimize your Google Display Network campaigns. You'll also get an overview of the new Google Display Network playbook for performance advertisers. Register today for our webinar Thursday, Sept. 27 at 10am PDT/ 1pm EDT.
  Company Watch 
  • Twitter CEO offers an olive branch while defending new policy
    A new, free tool offered by Twitter allows for manual curating and republishing of tweets. CEO Dick Costolo says that offering demonstrates a neutrality the company had been accused of violating when it constructed new rules regarding third-party aggregation of Twitter streams. Costolo said those third-parties were being restricted because they were exploiting the network without adding value to it, not because Twitter has designs on becoming a media network in and of itself. Reuters (9/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Bing online campaign exploits FTC penalty against Google
    Microsoft's Bing search engine is exploiting the recent Federal Trade Commission civil penalty against Google with an online campaign enticing users of Apple's Safari browser to start using Microsoft's search engine. Ads from the Bing brand included head-to-head comparisons with search giant Google and suggested that users make Bing their home page. "Earlier this year, we showed a more open approach to social search, where Google favors only its own G+ information. Last week, we launched the Bing challenge, to show customers the quality of Bing's Web search results had surpassed Google's," said Stefan Weitz, senior director at Bing. MediaPost Communications/Online Media Daily (9/21) LinkedInFacebookTwitterGoogle+Email this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Agency News 
  • How "Away We Happened" broke through to Asian-Americans
    The fast-growing Asian subculture in the U.S. is becoming more attractive to marketers. Asian-Americans spend less time watching TV than other ethnic groups, but they spend double the time watching videos on the Web, according to Nielsen. The interactive series "Away We Happened," an Asian-themed story sponsored by AT&T through InterTrend Communications, gave Web-savvy fans a chance to mold the plot with social media suggestions. Los Angeles Times (tiered subscription model) (9/18) LinkedInFacebookTwitterGoogle+Email this Story
How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

  Marketer News 
  • Volvo's Pinterest contest realizes road-trip dreams
    Volvo's "Joyride" contest encourages travelers to map out their dream road trip and pin it on Pinterest. The winning itinerary--based on a combination of re-pins, likes, comments and creativity -- will get to realize the road trip with a four-day lease of the Volvo S60 T5 AWD, hotel stays and gifts cards for gas and other necessities. Linda Gangeri, Volvo's manager of marketing platforms and technologies, says the move represents more intention-driven social marketing by the brand. ClickZ (9/21) LinkedInFacebookTwitterGoogle+Email this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Sponsored Content 

  Interactive Media 
The Big Bang: When Technology and Creativity Collide
It's time to leave behind tired debates pitting art against science and focus on what the fusion of the two creates. Technology builds paths to reach hearts, but creativity is what drives the emotions that touch them. Be part of high-stakes debates and learn from exclusive insights at the IAB MIXX Conference & Expo, Oct 1 & 2, during Advertising Week in NYC.
  Hot Topics 

Top five news stories selected by IAB SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  IAB News 
  • MIXX is almost sold out: Powerhouse speaker lineup gets even stronger
    Marc Andreessen, Co-Founder and General Partner of venture capital firm Andreessen Horowitz, pioneered a software category used by more than a billion people by co-creating the Mosaic Internet browser and co-founding Netscape. Facebook Chief Operating Officer Sheryl Sandberg is one of the leading voices in the digital marketplace -- driving sales, marketing, and business development for the world's largest social network. Emmy-winning Journalist Charlie Rose engages these two visionaries on the collision of technology and creativity, which defines the new media ecosystem. Only at the IAB MIXX Conference & Expo, Oct. 1 & 2, during Advertising Week in New York City. Almost sold out -- register now. LinkedInFacebookTwitterGoogle+Email this Story
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There are a thousand hacking at the branches of evil to one who is striking at the root."
--Henry David Thoreau,
American author and poet

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