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February 21, 2013
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News about digital retail commerce

  Top Story 
  • Google turns to Warby Parker in search for style
    Google and other companies are moving forward to create wearable technology such as glasses and wristwatches that let users stay constantly connected to the Web, but as they perfect the tech they're still struggling with the style. Google is now negotiating with Warby Parker, the online seller of trendy eyeglasses, in its effort to make Google glasses pleasing to the eye. The New York Times (tiered subscription model) (2/20) LinkedInFacebookTwitterEmail this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert Altimeter explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
  Online Retail Trends 
  • Best practices for beautiful online shopping sites
    Online fashion and beauty retailers are often ahead of the curve when it comes to creating lush-looking e-commerce sites that make shoppers want to linger and spend, writes SLI Systems vice president Terry Costa. Their tried-and-true best practices include keeping the look and experience consistent across all the brand's channels and using color to make pages pop. Multichannel Merchant (2/20) LinkedInFacebookTwitterEmail this Story
  • Report examines online-shopping trends
    A shopper-behavior study by The Integer Group and M/A/R/C Research found a 12% increase in online health and beauty purchases by 50- to 64-year-olds since January 2012. However, overall online shopping did not increase from 2011 to 2012. Among 18- to 24-year-olds, online purchases have decreased in all categories except books, tickets and music. Progressive Grocer (2/20) LinkedInFacebookTwitterEmail this Story
  • Other News
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  New Media & Technology 
  • Square offers all-in-one POS system
    Square debuted Business in a Box, a point-of-sale hardware solution that includes two credit-card readers, a cash drawer and an iPad stand for $299, with the option of adding a receipt printer for $300 more. "What most businesses already have is a strange collection of dinosaurs and calculators, and this is an easy replacement for all those things," said VP Jesse Dorogusker. The Wall Street Journal/Digits blog (2/20), Bloomberg (2/20) LinkedInFacebookTwitterEmail this Story
  • Wal-Mart extends "scan-and-go" option to more stores
    Wal-Mart has added its mobile self-checkout option at 40 Denver-area stores, after launching the first tests of the scan-and-go system at stores in four other markets. Shoppers use their smartphones to scan each product's barcode as they fill their carts, then the application generates a QR code that's scanned at the self-payment kiosks. Internet Retailer (2/20) LinkedInFacebookTwitterEmail this Story
New Report: Reaching the Omnishopper in 2016
Eight out of ten consumers say they are better shoppers now than they were two years ago. They are researching from various sources, and are thirsty for more information. But when it comes to making the purchase, they want simplicity and trust. Learn about four strategies to win over the omnishopper in 2016. Get access to this new report from MasterCard.

  Companies in the News 
  • LivingSocial gains $110M in funding round
    Daily-deal website LivingSocial has raised $110 million from existing investors, the company says. Amazon has been a major investor but also has written down the value of its investment. LivingSocial CEO Tim O'Shaughnessy did not disclose whether the retail giant participated this time. Reuters (2/20) LinkedInFacebookTwitterEmail this Story
  • H&M promotes Beckham line with loyalty points for video views
    H&M is running a mobile campaign for its David Beckham bodywear line that rewards users with loyalty points for clicking on video ads. "Once the video finishes, a users’ account is credited and they can view their points in the Session M reward store," writes Lauren Johnson, pointing out that the mobile site is not enabled for transactions. "Loyalty reward programs can be quite effective, but only if the company presenting these programs becomes sophisticated at customer-centric marketing," says analyst Steve Timpson, president of SiteMinis. (2/21) LinkedInFacebookTwitterEmail this Story

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  Interactive Advertising 
A Buyer's Guide to Web CMS
A Web CMS (Content Management System) makes it easier for you to create, manage and maintain your website content, and choosing a Web CMS is a big decision for your company. It's critical to look for and understand the essential features that will address your business needs now and in the future. This guide will help you make a more informed Web CMS selection. Spotlight 
  • Charting the path of retail technology with ARTS standards
    From guiding retailers on their path to achieving seamless integration with point-of-sale and cloud systems, business process models, mobile and more over the past 20 years -- you could say the Association for Retail Technology Standards has led the retail industry through the IT learning curve. At Retail’s BIG Show last month, executives representing retailers and solution providers explained why ARTS standards are essential to their business and presented the ARTS roadmap for 2013 and beyond. Read more. Retail's BIG Blog (2/14) LinkedInFacebookTwitterEmail this Story
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Italian physician and educator

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