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November 26, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Advertisers cool on Yahoo's log-in page
    Yahoo's log-in page -- one of the company's most profitable digital properties over the past few years -- carried ads on fewer than half the days in the first half of Q4, according to Macquarie Equities Research. That's a marked decline from the same period last year, when Yahoo carried log-in ads 86% of the time. Advertising Age (tiered subscription model) (11/21) LinkedInFacebookTwitterEmail this Story
  • Retailers go online to win Black Friday price war
    Big-box retailers are incorporating e-commerce into their real-world sales strategies, using real-time data analysis to ensure they're matching their rivals' promotional offers, and often applying the same discounts to their online pricing. That's good news for both offline and online consumers, although some analysts fear the move could sharply reduce the profits retailers are able to wring out of holiday-sales shoppers. The Wall Street Journal (11/23) LinkedInFacebookTwitterEmail this Story
  • Survey: As content marketing increases, so do the challenges
    According to a Curata report, 87% of B2B marketers use content marketing -- up from 82% in 2011 -- and it leads all other tactics. But only 43% of respondents felt their content curation efforts had been successful by their own standards of measure. Creating original content and finding time to do it were by far the most prominent challenges cited by marketers. eMarketer (11/20) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • How Campbell cooks up super buzz
    Campbell Soup is trying to win over a new generation of consumers with Campbell's Go, a microwavable, soft-packeted soup brand. The product launch has focused on building a quirky brand personality, using dedicated Facebook and Tumblr pages, along with brand partnerships with BuzzFeed and Spotify, to start organic conversations with fans. ClickZ (11/23) LinkedInFacebookTwitterEmail this Story
  • Facebook rolls out "View Tags" ad-tracking feature
    Facebook has launched a new ad-tracking feature called "View Tags," which lets advertisers know who has viewed their ads with the help of cookies. The tracking technology, which has been in beta testing for about a year, is compatible with Marketplace ads and Premium self-service ads. CNET/Internet & Media blog (11/21) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Why HTML5 hasn't lived up to the hype
    HTML5 hasn't proved to be the game-changer some thought it would be, founder Ben Savage writes. HTML5 simply isn't robust enough for high-end applications, and mobile-app stores give a big infrastructural advantage to native apps, he explains. "If HTML5 truly is the future, then we're much farther from that future than we thought." VentureBeat (11/24) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why app creators shouldn't put form before function
    Today's application developers tend to focus on making their products visually beautiful rather than functional, product design expert Chloe Bregman writes. But that trend -- which Bregman calls "pretty first" -- is a bad idea, since even the prettiest apps will fail if they're bug-ridden or simply not helpful. "Focus on creating a useful product first. ... [D]on't fine-tune each pixel," Bregman advises. TechCrunch (11/24) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Five ways to boost your SMB's social presence during the holidays
    The holiday season is a great time for SMBs to introduce themselves to customers through social media, marketing expert Ilana Bercovitz writes. "Your holiday social media activity doesn't require an elaborate plan" if you don't yet have one, Bercovitz explains. Instead, use these five simple methods -- including direct conversation with customers and supporting a charity -- to engage holiday shoppers and boost your brand's social media presence. Small Business Trends (11/22) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best e-mail advertising campaigns to be named by Web Marketing Association
    The Web Marketing Association judges will select the best e-mail advertising campaigns in 86 industries as part of their 11th annual Internet Advertising Competition Awards. The award program has categories for both individual e-mail creative as well as campaigns. Enter your best e-mail marketing ads and campaigns and win the recognition you deserve. LinkedInFacebookTwitterEmail this Story
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