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March 4, 2013
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
 
  • Samsung looks to partners, developers for B2B initiative
    Samsung is introducing new products and a branding campaign, as well as hiring new talent, to further its ambitious goal of raising B2B revenue from the current 6% globally to 23% by 2020, writes Ryan Huang. "It's like having a startup in a very big company. That's the phase we are going through," says Samsung's Craig Gledhill. Samsumg is also planning more partnerships and developer outreach as part of its program. ZDNet (3/4) LinkedInFacebookTwitterEmail this Story
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  Eye on Marketing 
  • Why the details matter when it comes to e-mail permission
    Not all e-mail permissions are the same -- they vary between "explicit, implicit, secondary and no permission" -- causing some confusion among companies, writes Karen Bannan, citing a RegReady survey. The survey found that explicit permission is the most effective, but that B2B companies are less likely than B2C companies to think that getting explicit permission is necessary. "What we see happening is all these marketing automation systems have been encouraging marketers to send more volume and it is inundating users to the point that they are going to start ignoring what's coming in," says Elie Ashery of RegReady. BtoB Magazine (2/28) LinkedInFacebookTwitterEmail this Story
  • Don't ignore great public relations before, during an event
    Consider concentrating on relationships with key influencers and customers at your next event, writes Dayna Rothman. Good PR will advance the company's interests more than yelling above the noise for attention. Ask analysts their opinion on your market sector, rather than competing for their coverage. And relentlessly promote the event in the lead-up, using content downloads to seed interest, Rothman writes. Marketo/B2B Marketing and Sales blog (3/1) LinkedInFacebookTwitterEmail this Story
  • Web is key for brands' local marketing efforts
    Increased digital spending was the single biggest change brands made in their local marketing strategies in 2012, according to a recent report, with 27% of companies saying they had increased their digital investments. About 6 in 7 brands use corporate websites to engage customers locally, while about half use social media and a third maintain dedicated local websites. eMarketer (3/1) LinkedInFacebookTwitterEmail this Story
  • Other News
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Tech Edge 
 
  • Brands' social investment is cresting; LinkedIn shows wide reach
    LinkedIn has become a platform of choice for fast-growing companies, according to the annual Inc. 500 list for 2012, with 81% of companies using it. During the same period, Facebook use by the Inc. 500 dropped 7 percentage points to 67% and Twitter use rose from 64% to 67%. But investment in social media among those brands may be peaking, as fewer than half of the brands plan to spend more on social media in the coming year. eWeek (3/1) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Innovation 
  • Ideas should face public scrutiny, 72andSunny CEO says
    Advertising firm 72andSunny has all ideas and designs go through a review stage, where they're literally pinned to the wall for feedback and criticism from passing workers. "This way, we can maintain the important elements of authorship and personal accountability while also getting the benefit of the extended team's objectivity and ideas," CEO John Boiler writes. Fast Company online (3/1) LinkedInFacebookTwitterEmail this Story
  • The IPO market is holding back American innovators
    The market for initial public offerings is broken, and that's harming America's innovation economy, writes Mona DeFrawi, CEO of Equidity. A focus on short-term, high-frequency trading is skewing companies' valuations, making it harder for new firms to achieve sustainable growth. "Without a core of growing companies ... the economy will simply keep generating more uncertainty and distrust, further limiting good, young companies' ability to hire and grow," DeFrawi argues. GigaOm (3/2) LinkedInFacebookTwitterEmail this Story
 
  Hot Topics 

Top five news stories selected by Business Marketing SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Association News 
  • BMA Atlanta Chapter -- Sponsorship
    Atlanta sincerely thanks all its sponsors for contributing time, resources, staff and underwriting support, and appreciates their commitment to the Atlanta chapter. Because they support BMA Atlanta so generously, please consider these sponsors' products or services. Read more. LinkedInFacebookTwitterEmail this Story
  • BLAZE: Amazon's impact on B2B distribution channels
    E-commerce sites have changed the consumer experience and are beginning to make a mark on the B2B buying experience as well, says Scot Wingo, CEO of ChannelAdvisor, an e-commerce solutions provider based in Raleigh, N.C. Wingo will speak at the 2013 International BMA Conference, sitting down for a fireside chat with Charlie Peters, senior executive VP at Emerson. The pair will discuss the impact that an influx of sites like amazonsupply.com could have on B2B distribution channels. "Amazon has raised the bar on the consumer experience, and it's leaking into the B2B experience," Wingo says. "It's important for brands to monitor that. B2B is the new B2C." Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  SmartQuote 
The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic


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