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March 12, 2013
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News for mobile marketing professionals

  Top Story 
  Consumer Engagement 
  • Rich media pays off with sharing for Chicago theater's mobile campaign
    More than 14% of opted-in mobile fans of Chicago Shakespeare Theater chose to share the rich-media content associated with a campaign for an upcoming performance. The video message appeared to bring a painting to life. "[W]ith the ability to send rich content, any entertainment or arts company can push trailers, previews and last-minute announcements to share the latest news with audiences in a visual rich format that is directly delivered to their mobile devices anywhere and anytime," said Cezar Kolodziej, president Iris Mobile, which worked on the campaign. Mobile Marketer (3/12) LinkedInFacebookTwitterEmail this Story
  • Crystal Light mobile campaign seeks maximum social engagement
    Consumer engagement through social networks is at the heart of the new mobile campaign by Kraft's Crystal Light. A tap on the ad on Us Magazine's mobile site takes users straight to the brand's Facebook page, where they can "like" Crystal Light and view other consumers' thoughts. Mobile Marketer (3/12) LinkedInFacebookTwitterEmail this Story
  • Vibes' Passbook campaign builds in-store traffic for Build-a-Bear
    Vibes achieved a 5.3% click-thru rate and an almost 60% pass download rate with a mobile campaign for Build-a-Bear that used Passbook's location-sensitive push notification. The campaign was designed to drive in-store traffic with the enticement of claiming a promotional offer through a coupon code or pass. "Vibes quickly built an easy-to-use, dynamic solution, leveraging the latest technology, to offer our brand a new and relevant way to engage with our loyal subscriber base," said Teresa Kroll, Build-A-Bear Workshop's chief marketing officer. ChainStoreAge.com (3/11) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Luxury marketers have yet to embrace rich media in mobile
    Luxury marketers are learning the value of mobile advertising but many of them are missing out on the engaging potential of rich media, analysts say. "Mobile is certainly a great platform to reach users on the go, but I think the real benefit will be a move away from static ads to mobile rich media. It's becoming more and more evident that rich media mobile ads can vastly improve upon this level of user engagement," said Michael Goldberg, senior director of marketing and communications at Martini Media, New York. Luxury Daily (3/12) LinkedInFacebookTwitterEmail this Story
  • Focus on customer loyalty online holds high payoff potential
    Repeat customers for online marketers amount to only 8% of total customers but account for 41% of sales, according to an analysis last year by Adobe. Given this, marketers should be directing a larger proportion of their dollars to building customer loyalty as against winning over new consumers, with mobile proving to be a powerful tool for loyalty enhancement, according to an eMarketer report. eMarketer (3/11) LinkedInFacebookTwitterEmail this Story
 
  Industry By the Numbers 
  • Mobile-ad spending soars in a dozen vertical markets
    Government services and employment marketers led the way in increasing their mobile advertising during the past year, among the verticals measured by Millennial Media in its Smart report. In all, 12 verticals more than doubled their mobile spend year-on-year, "with four verticals growing spend by more than 450%," said Marcus Startzel, general manager of North America at Millennial Media. Mobile Marketer (3/12) LinkedInFacebookTwitterEmail this Story
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  MMA News & Thought Leadership 
  • Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging (March 26)
    More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today! LinkedInFacebookTwitterEmail this Story
  • Early registration for the MMA Forum NY ends Friday – Mobile's Path to Purchase (May 8-10)
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register by Friday, March 15th with code EARLY_25_NY for 25% off your conference pass! LinkedInFacebookTwitterEmail this Story
 
Position TitleCompany NameLocation
Director of Market IntelligencexAd, Inc.Greater New York City Area, NY
VP, Brand Marketing The Neat CompanyGreater Philadelphia Area, PA
Senior Manager, Mobile Product MarketingBCD TravelGreater Atlanta Area, GA
Mobile Product Manager Capital OneVienna, VA
Sr. Product Manager-Mobile Job ADPGreater Seattle Area, WA
Click here to view more job listings.

  SmartQuote  
We are all worms. But I do believe that I am a glow-worm."
--Winston Churchill,
British prime minister


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