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February 11, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • AOL is going native, says CEO
    AOL is getting out of the banner-ad business and focusing on working with brands to create innovative native and real-time ads, says CEO Tim Armstrong. "We're making giant gains in marketing services. Big integrated online/offline programs. That's our future," Armstrong says. Adweek (2/8) LinkedInFacebookTwitterEmail this Story
Report: Top 100 E-Retailers’ Email Strategies
Find out how leading e-retailers are using email to welcome new users, recover abandoned shopping carts, and grab customer attention. Learn what companies are doing right, what they can do to improve engagement, and get recommendations on how to make your emails stand out. Download the report
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  Trendwatch 
 
  • Web users aren't making a beeline for Vine
    Just 1.7% of Web users have signed up for Twitter's Vine service, and 86.5% of users say they've never heard of the new tool, according to an AYTM Market Research survey. Still, the service's launch is prompting many Web marketers to reevaluate their social video strategies. "Vine may be a good opportunity for brands looking to link up their paid, owned and earned strategies," this article notes. eMarketer (2/8) LinkedInFacebookTwitterEmail this Story
Why Marketers Need Digital Quality Management
When broken links, misinformation and errors are discovered on your website, marketing must react quickly to fix them. But given the velocity at which content is being published, how can marketers possibly ensure accuracy, legal compliance and consistency across all their digital experiences? Download the white paper
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  Getting the Word Out 
 
  • Super Bowl advertisers got big Web traffic boost
    Super Bowl viewers went online to research advertised products, according to an eXelate analysis. Big game advertisers' Web traffic was 23% higher than usual on Super Bowl Sunday, and 46% higher than usual on the following Monday. "These spikes in activity were especially noticeable during the halftime show and blackout," says eXelate Senior Vice President of Analytics Kevin Lyons. MediaPost Communications/Online Media Daily (2/8) LinkedInFacebookTwitterEmail this Story
  • Four Seasons hopes sharing shoe pics will boost foot traffic
    New York's Four Seasons hotel is running a footwear photo booth where Fashion Week attendees can take snapshots of their shoes and share the results via Twitter and Instagram. The campaign is intended to create an association between the Four Seasons and Fashion Week for people who can't attend in person. Luxury Daily (2/8) LinkedInFacebookTwitterEmail this Story
The Importance of Email Marketing & Mobile Apps
With over 70% of emails now opened on mobile devices, it's paramount that marketers optimize for this shift in behavior. Data shows that businesses could be losing $250K in revenue for every 10M emails sent without mobile optimization. Download the guide
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  Developer Update 
  • Why HTML5 apps need their own push notifications
    To become truly competitive with native apps, HTML5 apps need their own push notifications, writes Viktor Marohnic. It would be fairly easy to set up protocols whereby HTML5 apps could register with the main operating system's notification toolkit -- "a small step for Apple and Google and a giant step for mobile developers," Marohnic argues. TheNextWeb.com (2/9) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • To get out of a design rut, get a little distance
    Even the best designers sometimes fall into a rut -- and that's when it becomes tempting to reuse your own work, or even other people's, rather than producing original designs, writes Kayla Knight. It's important to trust your own creativity and to give yourself space to come up with new ideas, Knight writes. "To come up with a truly original idea, go for a walk, unwind, and draw inspiration from yourself ... get away from thinking about design, and come back to viewing some inspirational design pieces with a fresh mindset. Sometimes we can look at something once, and have a completely different experience from it the next day," she advises. OnExtraPixel.com (2/7) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • 3 keys to using Facebook to promote an event
    Facebook can help small businesses drum up buzz for events such as product launches and in-store promotions, writes Carolyn Crummey. Create content promoting your event well in advance of the big day, and then connect your profile to other event sites such as Eventbrite or Meetup, Crummey advises. SmallBizTechnology.com (2/8) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by readers in the past week.

  • Results based on number of times each story was clicked by readers.
  SmartQuote  
The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. ... The rest go on with their old measurements and expect me to fit them."
--George Bernard Shaw,
Irish playwright


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