| November 27, 2012 | News for the confectionery industry |
 |
| Market Trends |  |  |
|
- NASCAR honors Mars marketing partnership
Mars is receiving the 2012 NASCAR Marketing Achievement Award for its 23-year marketing partnership with NASCAR. "Our successes have been led by innovation that extends to customers, consumers and associates, and capitalizes on NASCAR's broad fan base that represents approximately one-third of the U.S. adult population," said William Clements, vice president of sponsorships and sports marketing for Mars Chocolate North America. Convenience Store News
(11/26)     
- Nestle sets sights on Africa growth
 Africa presents tremendous opportunity for the food industry, according to Serigne Diop, head of Nestle's Ivory Coast research and development facility. "Agriculture is the largest economic sector in Africa but there is a lack of food industry development," he said. "We believe that in the next 10 years there will be 500 million Africans who can afford packaged food." Researcher Keith Tomlins of the Natural Resources Institute at the University of Greenwich in the U.K. said Senegalese hibiscus already has high consumer recognition outside of Africa and presents a promising opportunity for new products in the European market. FoodNavigator
(11/26)
- Kettle campaign calls out copycats
A campaign for Kettle Brand makes the case that the brand was first to kettle-cook potato chips, saying other food-makers "can copy our style but they'll never have our substance." The Deutsch, Los Angeles, campaign, with print and digital elements, touts the Diamond Foods brand's home in Willamette Valley, Ore., where unpeeled potatoes have been "batch-cooked for over 30 years." Advertising Age (tiered subscription model)
(11/26)
| Diet & Health | | |
|
- Corn Refiners Association, others, question HFCS study
Food experts and food industry representatives are questioning a study that found higher rates of type 2 diabetes in countries where high fructose corn syrup is commonly used. "I think it’s a stretch to say the study shows high-fructose corn syrup has anything special to do with diabetes," said food writer Marion Nestle. "Diabetes is a function of development. The more cars, more TVs, more cellphones, more sugar, more meat, more fat, more calories, more obesity, the more diabetes you have." The New York Times (tiered subscription model)
(11/26)
| Association News | | |
|
-
Sign up for Halloween Confectionery Consumption webinar
On Thursday, NCA’s Sweet Insights will host its 2012 Halloween Seasonal Review webinar, complimentary for all members. Larry Wilson will examine the season's retail sales numbers, including the effect of Hurricane Sandy, and share trends on merchandising and promotion to grow sales across all channels in 2013. Contact Jenn Ellek.
-
Industry reps register for NCA’s State of the Industry
Registration has opened for NCA’s 2013 State of the Industry Conference, Feb. 24-27 at the Fontainebleau in Miami. The event brings together executive leaders in the confectionery and retail industries and features presentations on how to connect with consumers and grow your business, including key insights on the drugstore channel by Walgreens’ Joe Magnacca. See who is attending! Contact Libby Taylor.
| Science & Technology | | |
|
- Kraft seeks patent for whole-grain flour
Kraft has filed a patent for a production method that produces shelf-stable whole grains for use in crackers, snacks and cookies. The technique calls for less grinding than other methods and is said to produce a dough that lacks the gritty mouth-feel typical of whole grains, while retaining vitamins and antioxidants. BakeryAndSnacks.com (France)
(11/26)
| SmartQuote | | |
|
 | Every path hath a puddle."
--George Herbert,
Welsh-British poet, orator and priest
|
| | |
|
|
| |
| Advertise |
| Publisher, Food & Beverage:
Chris Warne 212-450-7970
|
|
| |
| |
| | Recent NCA SmartBrief Issues:
- Monday, November 26, 2012
- Wednesday, November 21, 2012
- Tuesday, November 20, 2012
- Monday, November 19, 2012
- Friday, November 16, 2012
| | | Lead Editor: Patricia Smith
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | |
| |
|
| © 1999-2012 SmartBrief, Inc.® Legal Information |
|
