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December 5, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • The business of news matters to reporters too
    Journalists are often eager to innovate in digital publishing but they've too often shown little interest in the business side of their profession, writes Matt Thompson. More attention to how the revenue that supports their paychecks is generated could benefit both journalists and their publications in a number of ways. Stories blog (12/4) LinkedInFacebookTwitterEmail this Story
  • Scripps extends paid digital model from newspapers to TV
    Scripps is asking consumers to pay for applications from both its broadcast and newspaper properties. "We just think that with what the newspapers are doing across America —- where they’re introducing and building this revenue stream of paid digital —- that TV stations will miss an opportunity if they don’t try to come in at the same time and build a market alongside or in competition with the newspapers for those who are going to pay for digital content,” explained Scripps CEO Rich Boehne. (12/4) LinkedInFacebookTwitterEmail this Story
  • Zite upgrades magazine app for iOS 6
    Zite has upgraded its customized news service for Apple's iOS 6 with the new features slated for introduction to other devices in the coming year. Zite 2.0 offers "a more satisfying and more attractive interface, complete with vivid images embedded in stories and a nicer presentation of each individual story," writes Daniel Terdiman. But with a heavy visual emphasis, "it tries to do too much without enough focus," writes Katherine Boehret. CNET/Internet & Media blog (12/4), All Things D (12/4)
  • Glamour revamps website for better mobile experience
    A quarter of digital traffic to Conde Nast's Glamour now originates from mobile devices -- compared with an 8% figure 18 months ago. The publication redesigned its website to provide a consistent experience across devices. "We had a mobile site that was optimized and a successful product, but like a lot of mobile sites it was rudimentary and from a brand perspective it was not consistent to the desktop site," said Mike Hofman, digital managing director at Glamour. Mobile Marketer (12/5) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Brands using DMPs should reach a majority in 2013
    Four in 10 brands currently use data management platforms and 30% plan to add them in 2013, according to a survey of 200 senior marketing executives by Radar Research and BlueKai. Driving higher return on investment, organizing audience data for targeting and creating a targeting profile were the top reasons cited for interest in DMPs. More than half of those not ready to implement a DMP cited budgetary constraints, with only 2% contending that it won't increase marketing efficiency. ClickZ (12/4) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • 58 of 168 Guild jobs to be cut at Cleveland Plain Dealer
    The Northeast Ohio Newspaper Guild has received word from Advance Publications that 58 of about 168 Guild positions at the Cleveland Plain Dealer will be eliminated in May. The Guild says some of those staffers will be offered positions at, while others will be laid off. Anticipating the move, Plain Dealer employees have launched a broad-based campaign to save jobs and preserve daily print publication. blog (12/4), Crain's Cleveland Business (12/4)
  Case Studies 
  • NY Post's subway death photo raises troubling ethical questions
    The New York Post's front-page photo of a man on subway tracks about to be hit and killed by an oncoming train raises ethical questions, writes Jeff Bercovici. While it's unclear whether the photographer might have been able to do more to help the man, many believe that he had an obligation to do so if that were possible -- despite codes of journalistic conduct that generally hold that journalists should not interfere in news events. Forbes (12/4) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformational Communities: Find out who’s growing readership and how they do it
    For newspapers that have maintained readership and increased total audience, it always comes back to one thing: their connection to the local audience. Community connection – whether it’s identifiable in continuity of local management and journalists, reader-generated content or involvement in local development – is a common thread among newspapers that have maintained their dominant role and remained financially successful. Find out how they do it at Transformational Communities on Dec. 7 in Arlington, Va., and on March 11 in Chicago. LinkedInFacebookTwitterEmail this Story
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The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
--H.G. Wells,
British author

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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