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December 5, 2012
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Location in the Language of Business

  Location Ecosystem 
  • Bill would require apps to get permission to use location info
    A bill before a Senate committee would require consumers to give one-time permission before smartphones, mobile applications and in-car GPS systems could collect and share location data. Sen. Al Franken, D-Minn., revised the bill to exclude law enforcement. The Senate Judiciary Committee will consider the bill on Thursday. Bloomberg Businessweek (12/4) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • FedEx mobile campaign points consumers to gift-shipping locations
    FedEx's ad on the IMDb's mobile website counts down the days till Christmas and the number of days left to ship packages in time for the holiday. The site helps consumers find the nearest FedEx location for their gift-shipping needs. Each location found includes contact information and a click-to-call feature. Mobile Marketer (11/29) LinkedInFacebookTwitterEmail this Story
  • Visiting Arlington National Cemetery? There's an app for that
    The ANC Explorer technology application helps visitors to Arlington National Cemetery search the gravesites by name, date of birth or date of death, and gets graves’ locations, interment dates and branches of service. The app also provides pictures of the front and back of headstones, maps routes from a visitor's current location in the cemetery to another gravesite and identifies points of interest near the visitor's location. SmartBrief/SmartBlog on Leadership (11/30) LinkedInFacebookTwitterEmail this Story
  • Other News
  Business Strategy and Planning 
  • How America learned to love location-based marketing
    The prevailing media narrative is that location-based mobile advertising is intrusive or downright creepy, Alexandre Mars writes. But that point of view is best left in the past -- a new wave of mobile apps make location-sharing incredibly useful, giving users every reason to gladly share location data with marketers. "[Y]es, it's Big Brother time. ... My bet is that, like me, you may find that Big Brother is now a very welcome friend at Starbucks, on your commute, when you shop and at home," Mars predicts. Adweek (12/3) LinkedInFacebookTwitterEmail this Story
  • Leverage map location data to draw more customer traffic
    Retailers can leverage the location-based data in mapping tools to draw more customers into their stores, Irfan Khan writes. Knowing why a customer is coming near your location can help retailers target offers to entice traffic. Analyzing where people start their directions can also reveal if a location is trafficked enough for a physical store location, Khan concludes. (11/29) LinkedInFacebookTwitterEmail this Story
  • Utility companies revolutionized by GIS
    GIS has revolutionized how utility cooperatives operate, keeping track of their assets and making work easier in the field. GIS also helps utilities track their customers and collect data on outages to identify potential problems. "Co-ops are always looking for ways to benefit from their existing equipment and information infrastructure. GIS has really fit that bill perfectly, becoming vital to so many parts of the cooperative," Brad Hicks with the National Rural Electric Cooperative Association said. Intelligent Utility online (11/29) LinkedInFacebookTwitterEmail this Story
The forceps of our minds are clumsy things and crush the truth a little in the course of taking hold of it."
--H.G. Wells,
British author

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