| June 13, 2012 | News for the cable and broadband industry |
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- Cable groups praise FCC decision to end viewability rule
The Federal Communications Commission's unanimous decision to end in December the requirement that must-carry stations be shown in analog and digital is welcome news for cable industry groups. The move is a "forward-looking, pro-consumer order that will promote the deployment of faster broadband and the expansion of new and exciting digital services," according to Michael Powell, president and CEO of the National Cable & Telecommunications Association. Meanwhile, the American Cable Association, which represents small cable providers, was happy that the FCC added three years to the waiver for carriage of HD programming. TheWrap.com/TV/Hollywood, D.C. blog
(6/12), Multichannel News
(6/12)      
| Programming News | | |
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- Heat's NBA series clincher is one for the cable record books
ESPN set a record Saturday night for the most-watched basketball game ever shown on cable with its airing of the Miami Heat's win over the Boston Celtics in Game 7 of the NBA Eastern Conference Finals. ESPN attracted an average of 13.3 million viewers, compared with 11.1 million for the previous record holder: the May 2011 opener of the Eastern Conference Finals between the Chicago Bulls and the Heat. Multichannel News
(6/12)
| Eye on Video | | |
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- Comcast tests cloud-based VOD tool in Tenn.
Comcast is the midst of a trial in Chattanooga, Tenn., of ActiveVideo Networks' CloudTV H5 platform to determine whether it will bring the technology to the rest of its customers. The technology gives Xfinity On Demand users a "graphically rich" tool for searching and finding content, according to this article. Multichannel News
(6/12)
- Netflix hopes to win over Latin America with "Hunger Games"
Netflix, as part of its push to gain traction in the Latin American market, will allow its subscribers in the region to stream "The Hunger Games" beginning Aug. 18, the date of the hit movie's DVD release in North America. Netflix plans a similar strategy in Latin America with such films as "The Artist," "Shame" and "The Chernobyl Diaries" to help overcome its challenges in the region. Those challenges include poor Internet connectivity, less use of credit cards for purchases and few homes with media players. Home Media Magazine
(6/12)
| Marketing Trends | | |
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- Global TV ad sales expected to reach $254 billion by 2016
The pace of global TV ad growth is slowing, but sales are still expected to reach $254.7 billion by 2016, according to PricewaterhouseCoopers. The North American TV market should reach the $100 billion mark by 2016, with cable expected to tally $33.9 billion in four years' time. For this year's upfront, cable is on track to increase its sales 5% to 7%, to as much as $9.95 billion, a figure that would well surpass the $9.2 billion forecast for broadcasting. Adweek
(6/12), MediaPost Communications/MediaDailyNews
(6/12)
- Schick tries an unusual approach to branded content
Schick's Hydro razor brand is taking an uncharted route in branded entertainment content by sponsoring a reality TV series that does not feature nor mention the razor. The series, called "Clean Break," will star three young men who go to Hawaii to learn to surf and skydive and get a break from their everyday routines, a message that Schick Hydro says resonates with its efforts to persuade men to try its razor instead of the Gillette razors many have used for years. The New York Times (tiered subscription model)
(6/12)
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| Association News | | |
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Cable Executive Management passes 1,000 total attendee mark
On the heels of a successful luncheon with Comcast President Neil Smit and Harvard Business School professor Bharat Anand at the Cable Show, the CTAM Educational Foundation announced Tuesday that its Cable Executive Management at Harvard Business School program, which kicks off this week in Boston, has surpassed a total of 1,000 attendees in 15 years. Read the full news release.
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Creativity, insight and knowledge capsulated
CTAM's new Ideas Network is a brain-building bundle of specialized content to inspire creativity and strategic insights and to influence business success. The CTAM Ideas Network provides a resource of specialized content and knowledge-sharing benefits. Check out this week's video of Chris Faw of Time Warner Cable Media as he explains how the evolution of new OTT players has affected business at Time Warner Cable Media.
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 | We are not so very different, you and I. We've both spent our lives looking for the weaknesses in one another."
--George (Gary Oldman), "Tinker, Tailor, Soldier, Spy"
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