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January 2, 2013
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News for marketers on the boomer and senior markets
  Marketing 
  • Food marketing to boomers is not a simple proposition
    Despite an obvious demand from older Americans for a healthier lifestyle, the food industry still primarily markets to the 18-to-49 age bracket. However, there is a problem marketing to boomers due to the wide age span the term encompasses, with different approaches appealing to or turning off those at the older and younger ends. United Press International (12/27) LinkedInFacebookTwitterEmail this Story
  • Social-network marketing to boomers is a two-way street
    Marketing boomer technology via social networks, especially Twitter, requires a good ear for listening and the presence of links to a brand's website as well as other social network threads. Keeping two-way lines of communication open also makes it more likely that fans will follow a brand and share content with others. AdsBehind blog (12/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  Technology 
  • Other News
  Trends and Insights 
  • Data from here and there chart course to longer life
    Some interesting tidbits about what kinds of behaviors might or might not contribute to increased longevity are brought together in an infographic from Medex Supply. For instance, green tea, vitamin D and sex are all said to correlate with longer healthier lives while stress doesn't necessarily shorten one's years. Popular Science (12/6) LinkedInFacebookTwitterEmail this Story
  • YMCA is not just for young people
    In addition to serving younger people, one of the core missions of the YMCA is "keeping boomers active and learning new things," writes John Reilly, district executive director, Indian Valley (Conn.) Family YMCA. "The physical and mental activity you start today will help keep you strong, independent and mentally fit," Reilly says, citing a wide range of "Y" activities that include water exercise, cooking classes and mall-walking. ReminderNews (Vernon, Conn.) (12/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  Immersion Active News and Events 
  • CES Silvers Summit panel to explore "Groundbreaking Tech"
    On Jan. 8, Immersion Active President David Weigelt will moderate a panel discussion at CES Silvers Summit in Las Vegas titled "Groundbreaking Tech: Staying Safe, Social, Mobile and Medicated." A fall, a burn, isolation, a forgotten pill: All are potential threats to living to a ripe old age. Find out how inventive devices are offering crucial assistance when we need it most. Speakers include Fred Allegrezza, CEO, Telikin; David Inns, CEO, GreatCall; John Marick, co-founder and CEO, Consumer Cellular, and Erik Sande, vice president, general manager, Philips Home Monitoring. Read more here. LinkedInFacebookTwitterEmail this Story
  • Aging 2.0 summit explores how to improve quality of life for older adults
      
    The recent Aging2.0 summit in Washington brought together innovators from around the world to explore how best to improve the quality of life for the rapidly growing 50+ market. Aging2.0 is creating an interdisciplinary, collaborative community drawn from business, research, policy, design and technology, together with older adults themselves. YouTube/Aging 2.0 (12/20) LinkedInFacebookTwitterEmail this Story

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  SmartQuote 
Birds sing after a storm; why shouldn't people feel as free to delight in whatever remains to them."
--Rose Kennedy,
American philanthropist


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Immersion Active is the interactive agency for the mature markets. We help brands leverage digital media to profitably engage boomers and seniors online.

 
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