| News for the non-alcoholic refreshment beverage industry |  |
| Industry News |  |  |
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- Coke recognizes Super Bowl win with Ravens cans
Limited-edition Coke and Coke Zero cans with the Baltimore Ravens logo have been released to celebrate the team's Super Bowl win. "With this special celebratory packaging, we're raising a congratulatory toast to the Baltimore Ravens, their staff and the loyal members of Ravens Nation to salute this exciting football season," said Brendan Walshe, vice president of sales in Maryland at Coca-Cola Refreshments. American City Business Journals/Atlanta
(2/5), CSP
(2/5)     
- Tata turns attention to functional, flavored water
Tata Global Beverages has introduced Tata Water Plus and Tata Gluco Plus and has purchased a stake in ACTIVATE as it seeks a larger share of the market for functional and flavored waters. Managing Director Harish Bhat has said he expects bottled water sales to grow to 15% of the company's total sales in the next few years, up from 5% now. Drinks Business Review
(2/6)
- Regional tastes dominate in emerging markets
Consumers in emerging markets are choosing regional brands over global giants Pepsi and Coke, notes Euromonitor analyst Jonas Feliciano. "In the past, choosing mega-brands like Coca-Cola or Pepsi meant joining a global culture," he said. "But manufacturers are learning that today's consumers are starting to make choices based on regional taste instead of just global identity." BeverageDaily.com (France)
(2/5)
- Oat-based drinks gain traction
Oatworks, Simpli OatShakes and Sneaky Pete’s Naturally Oatstanding Beverages are among oat-based drinks that are new to the market. “There are a lot of trends working in favor of products like oat beverages," said Gary Hemphill, a director at Beverage Marketing Corp. "People want a healthier refreshment, they are open to products with functional benefits, and they like product variety.” FoodBusinessNews.net (free registration)
(2/5)
- ZICO hires chief commercial officer
Scott Uzzell is joining ZICO as chief commercial officer and executive vice president of sales. "He’s a talented and seasoned executive who has a track record for building and leading great teams, creating winning strategies and delivering results: exactly what we need for our next phase of growth,” said CEO and founder Mark Rampolla of Uzzell, who was most recently with Coke's Venturing & Emerging Brands Group. BevNet.com
(2/5)
| Health and Nutrition | | |
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| Marketing Report | | |
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- Starbucks Iced Coffee debuts
Starbucks had added bottled iced coffee to its retail lineup, launching the line in Boston, New York, Philadelphia and Hartford, Conn., and rolling it out nationwide over the next three months. The drinks are sold in Coffee + Milk, low-calorie Coffee + Milk, Vanilla and Caramel. BevNet.com
(2/5)
| Regulatory and Legislative Update | | |
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| ABA News | | |
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