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05 February 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Data show Australian marketers betting big on mobile
    Australian advertisers are splitting their mobile search spending evenly between smartphones and tablets, and they are spending record amounts on mobile search marketing, according to data from Marin Software. Australia generated the highest number of clicks from mobile of any country included in the survey, with 26% of total clicks coming from tablet and smartphone divices combined. Marketing Mag (Australia) (29 Jan.) LinkedInFacebookTwitterEmail this Story
  • Jump in mobile traffic to boost Baidu travel sales
    Mobile is expected to account for as much as 20% of this year's bookings on Qunar.com, the travel site of China's Baidu, helping to increase overall sales to about double last year's total. Most travel bookings are not yet made online in China, giving the site ample room to grow as it teaches customers to book online. "If our customers have to call us to speak in person then it means we have not done a good job," said Qunar chief Zhuang Chenchao. Bloomberg (03 Feb.) LinkedInFacebookTwitterEmail this Story
  • Smartphones seen bringing it all together for digital marketers
    Smartphones offer marketers an unparalleled means of reaching consumers, especially in Asia, TNS global executive James Fergusson said at an event last week in Kuala Lumpur. "Mobile phones connect location, voice, social and m-commerce more than any other device. Mobile is becoming the centre of digital. If you are a market research supplier, mobile has to be your primary area of investment. If you don't have a mobile strategy, you're not going to grow," Fergusson said. Star Publications (Malaysia) (04 Feb.)
The Key To Positive Cash Flow
Every business is cyclical with cash flow ups and downs. The key is to find a way to keep the cash coming in as predictably as possible. Seem impossible? Well it's not. There are systems and processes that make it easier to collect the cash you've earned so your small business can grow. Learn how these small-business owners set up their businesses for success.

  Integrated Marketing 
 
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Research & Metrics 
 
  • Hong Kong consumers use tablets while at other tasks
    Almost half of consumers surveyed in Hong Kong say they use tablets while viewing other media or performing other tasks, GfK reports. "Tablets are most popularly used at home, and usage peaks at night when consumers are using it concurrently while doing some other activities," said Walter Leung, managing director of GfK Hong Kong. Marketing-Interactive.com (Singapore) (04 Feb.) LinkedInFacebookTwitterEmail this Story
  • Urban Indonesians switching to phones for Internet access
    Mobile phones emerged as the preferred means of accessing the Internet for more than 6 in 10 urban Indonesians last year, new research shows. Feature phones were the leading type of device for such activity, owing to their 86% market penetration. eMarketer (30 Jan.) LinkedInFacebookTwitterEmail this Story
How SDN Makes Campus Networks Better
When should agencies adopt SDN? IDC reports that SDN provides immediate benefits for government campus networks, including modernized IT infrastructures that are more agile, cost-effective, and collaborative.
Read this new IDC paper to learn more.

  SmartQuote 
To attain knowledge, add things every day. To attain wisdom, subtract things every day."
--Laozi,
Chinese philosopher


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