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05 February 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Data show Australian marketers betting big on mobile
    Australian advertisers are splitting their mobile search spending evenly between smartphones and tablets, and they are spending record amounts on mobile search marketing, according to data from Marin Software. Australia generated the highest number of clicks from mobile of any country included in the survey, with 26% of total clicks coming from tablet and smartphone divices combined. Marketing Mag (Australia) (29 Jan.) LinkedInFacebookTwitterEmail this Story
  • Jump in mobile traffic to boost Baidu travel sales
    Mobile is expected to account for as much as 20% of this year's bookings on, the travel site of China's Baidu, helping to increase overall sales to about double last year's total. Most travel bookings are not yet made online in China, giving the site ample room to grow as it teaches customers to book online. "If our customers have to call us to speak in person then it means we have not done a good job," said Qunar chief Zhuang Chenchao. Bloomberg (03 Feb.) LinkedInFacebookTwitterEmail this Story
  • Smartphones seen bringing it all together for digital marketers
    Smartphones offer marketers an unparalleled means of reaching consumers, especially in Asia, TNS global executive James Fergusson said at an event last week in Kuala Lumpur. "Mobile phones connect location, voice, social and m-commerce more than any other device. Mobile is becoming the centre of digital. If you are a market research supplier, mobile has to be your primary area of investment. If you don't have a mobile strategy, you're not going to grow," Fergusson said. Star Publications (Malaysia) (04 Feb.)
10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

  Integrated Marketing 
The IDC Market Spotlight on Network Automation and Agility
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.

  Research & Metrics 
  • Hong Kong consumers use tablets while at other tasks
    Almost half of consumers surveyed in Hong Kong say they use tablets while viewing other media or performing other tasks, GfK reports. "Tablets are most popularly used at home, and usage peaks at night when consumers are using it concurrently while doing some other activities," said Walter Leung, managing director of GfK Hong Kong. (Singapore) (04 Feb.) LinkedInFacebookTwitterEmail this Story
  • Urban Indonesians switching to phones for Internet access
    Mobile phones emerged as the preferred means of accessing the Internet for more than 6 in 10 urban Indonesians last year, new research shows. Feature phones were the leading type of device for such activity, owing to their 86% market penetration. eMarketer (30 Jan.) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

To attain knowledge, add things every day. To attain wisdom, subtract things every day."
Chinese philosopher

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