Driving sales through gamification
A well-designed gamification program can help keep young employees motivated and engaged in sales activities, writes Bob Marsh, CEO of LevelEleven. Such a program should be simple, entertaining and rewarding, he writes. "There is nothing worse than empty e-points that can never be redeemed for anything tangible," he adds. Fast Company online
(2/22)
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U.S. economic data expected to be indecisive
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Reuters
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New figures due this week are expected to be a mixed bag for the U.S. economy. Consumer sentiment and home sales are likely to be positive, but data may reveal a downturn in orders for major manufactured items as well as lower manufacturing activity and a decline in household incomes. MarketWatch
(2/24)
Other News
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| Strategies from Sales & Marketing Management |
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Oscar stars' swag bags are shrinking
Stars at this past weekend's Academy Awards received swag bags that were less well-stuffed than in previous years. This year's freebies were worth a relatively paltry $47,803, down from $93,108 in 2010, and included items such as tennis shoes, condoms and a bottle of Windex. Bloomberg Businessweek
(2/21)
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There are enough distractions in this world, so to keep employees focused, managers need to make straightforward goals."
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