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January 3, 2013
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News for mobile marketing professionals

  Top Story 
  • Mobile marketing should be part of year-round, multiplatform strategy
    Given that mobile devices are with consumers all day, every day, mobile marketing strategies should not be confined to the holidays, writes Jack Philbin. Mobile shouldn't be viewed in isolation but as part of a multiplatform strategy, as few consumers make decisions based on mobile input alone. Businesses should use their mobile efforts to guide potential customers through the purchasing process, he writes. FastCoCreate (1/2) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Pizza Hut ads promote mobile ordering
    Pizza Hut is turning to mobile ads to push a mobile ordering option for pizza lovers. The banner ad appearing on Yahoo News' mobile page includes a special offer. A tap then takes users directly to a mobile site where they can place an order or download the Pizza Hut application. MobileCommerceDaily.com (1/3) LinkedInFacebookTwitterEmail this Story
  • Frontier Airlines upgrades mobile website
    Frontier Airlines' newly revamped mobile website allows users to check the status of specified flights and book reservations, all with improved site navigation. However, the booking feature falls short by directing users to Frontier's standard website, this article notes. MobileCommerceDaily.com (1/3) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  Industry By the Numbers 
  • Survey offers bullish sentiments on mobile payments
    The mobile wallet will finally come of age in the U.S. this year, say 200 industry executives, who also believe that consumers will look to social networks and location-based applications in large numbers, according to a Chetan Sharma Consulting survey. A panel of executives, developers and other insiders predicts banks, credit card companies and online payment outfits such as PayPal will dominate the arena. GigaOm (1/2) LinkedInFacebookTwitterEmail this Story
  • Mobile success adds to Fandango's 2012 ticket sales
    Fandango's ticket sales via mobile increased 171% during the past year to account for 30% of the company's total sales, the company said. Overall sales for 2012 improved 57% from 2011 figures, in part because of several partnerships, including one with the movie chain giant AMC. VentureBeat (1/2) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • How e-mail newsletter ads fulfill the promise of mobile
    Mobile banner ads on smartphones are a "profound failure," because of their tendency to annoy users, writes Dave Hendricks, chief operating officer of LiveIntent. But, he argues, there is one mobile strategy that doesn't raise the ire of users: mobile e-mail banner ads in newsletters that users have elected to opt into. With their "fantastic eCPMs and engagement metrics ... mobile e-mail banner ads often perform as well, or better, than banner ads placed in Web display versions of the same newsletters," Hendricks writes. ClickZ (1/2) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
    The CMO Exchange in a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events
Mobile Marketing Resources | Industry Directory

 
Position TitleCompany NameLocation
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

  SmartQuote  
Well done is better than well said."
--Benjamin Franklin,
American inventor and statesman


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