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January 31, 2013News for marketing professionals

  Breaking News 
  • Newly rebranded BlackBerry preps a $200 million campaign
    BlackBerry, which changed its name from Research In Motion on Wednesday as it introduced its next-generation smartphones and operating system, will back the rollout with the largest marketing campaign in the company's history, a $200 million blitz incorporating six different agencies. Among the work will be BlackBerry's first Super Bowl spot, from Abbott Mead Vickers BBDO, its creative and branding shop. Across all channels, including digital, social, CRM and PR, "the hero will be the product. ... Each piece of marketing will showcase a feature of the user experience," says Chief Marketing Officer Frank Boulben. The New York Times (tiered subscription model)/Media Decoder blog (1/30) LinkedInFacebookTwitterEmail this Story
  Company News 
  • VW Super Bowl spot sparks debate over Jamaican accent
    There's already a Super Bowl ad controversy -- and the game is still days away. An early-release Volkswagen ad features a white man from Minnesota who drives a VW and doles out cheerful advice to his co-workers in a Jamaican accent. Some critics have called the ad racist -- "blackface with voices," said Charles Blow of The New York Times -- while others have countered that it is not a racist supposition to see Jamaicans, some of whom are white and Asian, as happy and positive. "If you look at the whole intent of the commercial for us, it's about making people happy. The idea is to put a smile on your face. It's simple and human and humorous," says VW rep Scott Vazin. The Washington Post (1/29) LinkedInFacebookTwitterEmail this Story
  • Survey: Google is marketers' favorite media company
    Google has overtaken ABC as marketers and ad agencies' favorite media company, according to the latest Advertiser Perceptions study. That's potentially good news for online publishers -- and bad news for traditional media -- as marketers plan their 2013 campaigns. "This is the first time that a digital-media company has made it to the top," said Ken Pearl, CEO of Advertiser Perceptions. Advertising Age (tiered subscription model) (1/30) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Auto insurers are persuading fewer prospects with more ads
    The ever-increasing advertising spending by auto insurers hasn't resulted in consumers switching policies en masse -- in fact, just 9% switched in 2011, down from 12% in the two recession-racked years prior, according to a report from McKinsey & Co. The report found that the lack of churn was because people were largely happy with their insurance. "[A] very busy segment of serial shoppers make the price-centric marketing message appear more successful than it actually is," the report concluded. The Wall Street Journal (1/30) LinkedInFacebookTwitterEmail this Story
  • Adweek teams with YouTube for Super Bowl ad breakdowns
    Adweek and YouTube are co-hosting an Ad Blitz for the Super Bowl. Both sites will keep the Super Bowl spots at the ready for fan voting through Feb. 11, after which they will announce the most popular pick. Google, which owns YouTube, will host an Ad Blitz Google+ On-Air Hangout featuring Adweek editors on Feb. 16 for postgame discussion. Adweek (1/30) LinkedInFacebookTwitterEmail this Story
  • Other News
  People & Personalities 
  • GM moves Molly Peck to Chevy, Craig Bierley to Cadillac
    General Motors is shifting marketing executives at two of its brands. Molly Peck, director of advertising for Cadillac, has been named the head of Chevrolet advertising. She will be replaced by Craig Bierley, who was most recently the director for Buick GMC advertising and sales promotion. Alan Batey remains GM's interim global chief marketing officer, with no word yet on whether he will retain that position long term. Advertising Age (tiered subscription model) (1/30) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AdCamp 2013 | Advertising camp for high school students
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today! LinkedInFacebookTwitterEmail this Story
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If your advertising goes unnoticed, everything else is academic."
--William Bernbach, member, Advertising Hall of Fame

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