Offline advertising remains king for seniors | How to get better at cold calling | What you should know about SEO
Web Version
February 25, 2013
CONNECT WITH SMARTBRIEF LinkedInFacebookTwitterGoogle+

Stories from the Street
Small firms handle Oscar event details
Portland Roasting Company, which provided coffee for the Dolby Theatre, was one of several small businesses involved in Sunday's Academy Awards ceremony. The designer of the envelopes bearing winners' names and the champagne provider are others. Some of these business owners say they landed the contract through relationships, while others pitched their ideas. Fox Business Small Business Center (2/22)
Share: LinkedIn Twitter Facebook Google+ Email
Caring for Customers
Offline advertising remains king for seniors
Marketers looking to reach baby boomers and seniors will be most effective with offline outlets, write Dan S. Kennedy and Chip Kessler. They cite research showing that most people in that age category still seek referrals through word-of-mouth and rely on offline media such as direct mailings and television advertising to learn about businesses. Entrepreneur online (2/22)
Share: LinkedIn Twitter Facebook Google+ Email
Keeping Shop
How to get better at cold calling
Cold calling can be an intimidating process, but you'll be more successful if you work with a list of prospects who would be interested in the type of service you are providing and outline what you will say. Then, practice your technique with a tape recorder, and use a warm, professional tone during conversations with prospects. Entrepreneur online (2/21)
Share: LinkedIn Twitter Facebook Google+ Email
What you should know about SEO
You must create high-quality content to get your website noticed, and that may mean doing more than just starting a blog, writes Chris Warden, CEO of Spread Effect. "Content is writing. Content is also video, podcasting, design (infographics, presentations, etc.), and social media posting," he writes. Duct Tape Marketing (2/21)
Share: LinkedIn Twitter Facebook Google+ Email
The right time to tweak a business plan
The frequency with which you should update your business plan depends on how you are using it, and if the purpose of your plan is to help secure financing, then you might not need to change it until you need more money, says Jim Hunter of Foursight Consulting. Others say changes in the economy should prompt a review of your plan, and that an annual update is wise. American City Business Journals/Sacramento, Calif. (2/22)
Share: LinkedIn Twitter Facebook Google+ Email
Managing the Money
How to get an extension for filing your W-2 forms
If your company is filing a paper tax return, the deadline to submit your W-2 forms is Feb. 28. If you don't think you'll be able to make this deadline, you can ask for an extension by completing Form 8809. You may face penalties if your W-2 forms are late or if the information is incorrect; these fines will be greater the longer you wait to fix the errors. FindLaw/Free Enterprise blog (2/20)
Share: LinkedIn Twitter Facebook Google+ Email
Tips & Tools
Why overly ambitious goals can hurt your team
Several factors can cause companies to set unrealistic sales goals, which can have a negative effect on their sales teams, writes Robert Moskowitz. "The most effective sales goals are high enough to be motivating, yet low enough to be achievable by most of the people on your team," he advises. The skill level of salespeople and the state of the market should be considered when setting goals, he writes. Intuit Small Business Blog (2/20)
Share: LinkedIn Twitter Facebook Google+ Email
News You Can Use
Key challenges that will face the next SBA chief
The next chief of the Small Business Administration will face a still-tight lending market, potential budget cuts and the need to ensure that small businesses know about the services the agency offers. "One of the most important things we hear is the SBA needs to be ubiquitous," said Karen Mills, the agency's outgoing leader. "We do all these things, but people still don't know." Bloomberg Businessweek (2/25), Entrepreneur online (2/22)
Share: LinkedIn Twitter Facebook Google+ Email
Sales goals based on organizational or psychological factors rather than market ones can have a negative impact on your business."
-- Robert Moskowitz, writing at the Intuit Small Business Blog.
Share: LinkedIn Twitter Facebook Google+ Email
Subscriber Tools
Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
Lead Editor:  Ashley Fletcher Frampton
Corporate Sales Director:  Tom O'Brien
  P: 212.450.1679

Download the SmartBrief App  iTunes / Android
iTunes  Android
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.®
Privacy policy |  Legal Information