Offline advertising remains king for seniors | How to get better at cold calling | What you should know about SEO
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February 25, 2013
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Small firms handle Oscar event details
Portland Roasting Company, which provided coffee for the Dolby Theatre, was one of several small businesses involved in Sunday's Academy Awards ceremony. The designer of the envelopes bearing winners' names and the champagne provider are others. Some of these business owners say they landed the contract through relationships, while others pitched their ideas. Fox Business Small Business Center (2/22)
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Get with the flow. How payment processing affects cash flow.
Cash flow is the lubricant of business. Without a healthy cash flow, business dries up. It stops. It can't function. Which is why it is vital to keep the revenues coming in as the expenses go out. But there's one aspect of cash flow that many of us are not aware of. It is how managing credit cards and other such non-cash payments affect cash flow. Turns out it has a huge affect. Download the free guide today.
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Caring for Customers
Offline advertising remains king for seniors
Marketers looking to reach baby boomers and seniors will be most effective with offline outlets, write Dan S. Kennedy and Chip Kessler. They cite research showing that most people in that age category still seek referrals through word-of-mouth and rely on offline media such as direct mailings and television advertising to learn about businesses. Entrepreneur online (2/22)
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Keeping Shop
How to get better at cold calling
Cold calling can be an intimidating process, but you'll be more successful if you work with a list of prospects who would be interested in the type of service you are providing and outline what you will say. Then, practice your technique with a tape recorder, and use a warm, professional tone during conversations with prospects. Entrepreneur online (2/21)
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What you should know about SEO
You must create high-quality content to get your website noticed, and that may mean doing more than just starting a blog, writes Chris Warden, CEO of Spread Effect. "Content is writing. Content is also video, podcasting, design (infographics, presentations, etc.), and social media posting," he writes. Duct Tape Marketing (2/21)
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The right time to tweak a business plan
The frequency with which you should update your business plan depends on how you are using it, and if the purpose of your plan is to help secure financing, then you might not need to change it until you need more money, says Jim Hunter of Foursight Consulting. Others say changes in the economy should prompt a review of your plan, and that an annual update is wise. American City Business Journals/Sacramento, Calif. (2/22)
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Managing the Money
How to get an extension for filing your W-2 forms
If your company is filing a paper tax return, the deadline to submit your W-2 forms is Feb. 28. If you don't think you'll be able to make this deadline, you can ask for an extension by completing Form 8809. You may face penalties if your W-2 forms are late or if the information is incorrect; these fines will be greater the longer you wait to fix the errors. FindLaw/Free Enterprise blog (2/20)
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Tips & Tools
Why overly ambitious goals can hurt your team
Several factors can cause companies to set unrealistic sales goals, which can have a negative effect on their sales teams, writes Robert Moskowitz. "The most effective sales goals are high enough to be motivating, yet low enough to be achievable by most of the people on your team," he advises. The skill level of salespeople and the state of the market should be considered when setting goals, he writes. Intuit Small Business Blog (2/20)
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News You Can Use
Key challenges that will face the next SBA chief
The next chief of the Small Business Administration will face a still-tight lending market, potential budget cuts and the need to ensure that small businesses know about the services the agency offers. "One of the most important things we hear is the SBA needs to be ubiquitous," said Karen Mills, the agency's outgoing leader. "We do all these things, but people still don't know." Bloomberg Businessweek (2/25), Entrepreneur online (2/22)
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SmartQuote
Sales goals based on organizational or psychological factors rather than market ones can have a negative impact on your business."
-- Robert Moskowitz, writing at the Intuit Small Business Blog.
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