| Current News and Ideas for Web Developers and Marketers |  |
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| Trendwatch | | |
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- New York Times works to inject new appeal into banner ads
The New York Times' Idea Lab is working to produce new ideas to enhance the effectiveness of that digital standby, the banner ad. One idea allows viewers to watch a live conference through an ad and another provides real-time event-related timelines, though the paper will continue to run standard ads as well. "The challenge of any advertising format is to achieve scale: You want to, as an agency, place one buy and get your fantastic ad campaign in 20 to 30 million homes at a pop. The easiest way to achieve scale is to participate in the bottoms-up industry-wide programs to develop and implement these standards," said IAB CEO Randall Rothenberg. Digiday.com
(1/11)     
- Digital video ads drew 11 billion views last month
Online video ads attracted 11.3 billion views in December 2012, totaling about 22% of all online viewing, according to a comScore report. More than half of Americans saw at least one online video ad, and the average Web user saw around 70 ads, the report found. Google Sites, BrightRoll Video Network, LiveRail.com, Hulu, and Adap.TV were the five networks that served up the most video ad views. ClickZ
(1/15)
| Getting the Word Out | | |
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- Lincoln wants to ride the Twitter highway to Super Bowl glory
Automaker Lincoln is incorporating social media into its Super Bowl spot by inviting selected Twitter users to "#SteerTheScript," as the brand's hashtag puts it. In addition to peppering social networks with shareable videos in the run-up to the game, the brand's "media blitz will include Promoted Tweets, reach-block Facebook ads, banners on Yahoo and mobile promos on Millennial’s network," writes Christopher Heine. Adweek
(1/14)
| Developer Update | | |
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- PHP is going places in 2013
Some people may hate PHP, but that won't stop the language from soaring in 2013, writes Gabriel Manricks. Many of PHP's early problems have been resolved in more recent editions, and it now has well-established standards and protocols for scaling. "Roughly eighty percent of the arguments against PHP are rooted in ignorance, in one form or another," Manricks writes. NetTuts+
(1/15)
| Design Corner | | |
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- Could design flaws sink your e-mail campaign?
E-mail marketing is a tried-and-tested technique, but many brands are still making basic design errors that risk wrecking their campaigns, writes Lior Levin. "Sending emails that aren't formatted, designed or properly structured actually reduces your credibility," Levin notes. WebDesignerDepot.com
(1/16)
| Small Businesses & Entrepreneurs | | |
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- How SMBs can set a course for social media success
Social media success comes to small and midsized businesses that hire the right workers, target the right audience and maintain a strong independent Web presence, Carrie Hill writes. It's also important not to aim too high, at least initially, Hill adds. "Be realistic in what you're looking for socially. At first, your ROI will be in online word of mouth," she writes. SearchEngineWatch.com
(1/15)
| Association News | | |
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- Go for the Top Agency IAC Award
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. In a change from prior years, each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies that win more than 6 IAC Awards in a single competition will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. Winners will receive a crystal trophy similar to the Best of Industry winners to display their achievement. If your agency has more than one office, make sure they all enter to improve your chances of winning a top award.
| SmartQuote | | |
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 | Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."
--Henry Wadsworth Longfellow,
American poet and educator
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| | Recent Web Marketing Association SmartBrief Issues:
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