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December 11, 2012
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Marketing 
  • LinkedIn strategies for business owners
    You can make the most of LinkedIn by setting up a personal profile for yourself and a business page that includes important keywords for your company, Laura Hagerman writes. Focus on connecting with other businesses and participate in groups on the site. "Don't get stuck only joining and engaging with the largest groups, especially if your services are geographically limited," Hagerman writes. B2C Marketing Insider (12/10) LinkedInFacebookTwitterGoogle+Email this Story
  • How to prepare your 2013 marketing strategy
    As you look ahead to 2013, you can refine your marketing efforts by maintaining an active LinkedIn profile, fine-tuning your company's website and sharing your knowledge on your blog, Deborah Shane writes. It's also a good idea to attend conferences and to use Twitter and Facebook to build your brand. Small Business Trends (12/10) LinkedInFacebookTwitterGoogle+Email this Story
Management 
  • Don't run your business like the Postal Service
    The U.S. Postal Service hasn't done a good job of recognizing and adapting to changes in the communications and shipping market, and you need to make sure you don't make the same mistake at your company, Diane Helbig writes. Also, be sure to focus on efficiency and the importance of creating a positive customer experience, she advises. Small Business Trends (12/9) LinkedInFacebookTwitterGoogle+Email this Story
  • Do your employees need help this holiday season?
    Many companies reach out to those in need during the holiday season, but business owners might not realize this group might include their own employees, Stacey Alcorn writes. "The courage it takes to ask your team if anyone needs help for the holidays pales in comparison to the valor it takes to be the one to ask for help," she writes. The Huffington Post (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Money 
  • How a tax hike could affect small-business owners
    If a tax hike is used as part of the government's plan to avert the "fiscal cliff," that could be a problem for small-business owners such as David Curliss. "What it absolutely means is less cash for growth in my business," he said. "In the worst-case scenario, it means we let someone go or have to reduce benefits." President Barack Obama wants to raise rates on high-earning individuals as part of a "fiscal cliff" deal. Obama has noted the overwhelming majority of small businesses would not experience a tax hike. ABC News (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • The best way to make mobile-friendly content
    Mobile devices are becoming an increasingly popular way to access content, so it's important that you respond to this trend, John Jantsch writes. One good option for catering to mobile devices is to use so-called "responsive design," which can adapt design elements to suit mobile viewers. "In my view, this is the approach that most websites should employ today," he writes. Duct Tape Marketing (12/10) LinkedInFacebookTwitterGoogle+Email this Story
  • A device that turns your iPhone into a projector
    The ipico Hand-held Projector can allow users to project information from their iPhones onto nearby walls while giving presentations. The ipico costs $129 and its battery charge will last for about 90 minutes of run-time, according to the company. CBS MoneyWatch (12/6) LinkedInFacebookTwitterGoogle+Email this Story
Just for Fun 
  • Monkey business at a Toronto Ikea
    A monkey wearing a diaper and shearling coat surprised shoppers at a Toronto Ikea store when it was spotted running through the parking lot. Animal services collected the monkey and located its owners, who said the monkey must have broken out of its cage and the family car, which was parked in the parking lot. "It was the weirdest thing," said a shopper who saw the monkey. "I thought I was going insane." CBC.ca (Canada) (12/9) LinkedInFacebookTwitterGoogle+Email this Story
SmartQuote 
Prove you’re honest, earn trust and you will be rewarded."
--Deborah Shane, writing at Small Business Trends
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 John Jantsch, Editor at Large
John Jantsch is author of "Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide" and "The Referral Engine: Teaching Your Business to Market Itself." John is a marketing and digital technology coach and creator of the Duct Tape Marketing small-business marketing system.
 

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