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February 5, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Report sees energy drink opportunities
    Though the energy drink and shots market grew 17% in 2012 and is expected to reach $21.5 billion by 2017, it still accounts for just 3% of the non-alcohol beverage market, notes a Packaged Facts report. Opportunities to boost energy drink consumption include tying the drinks and shots to weekly rituals like sports, or urging consumers to drink them in place of morning coffee or to combat afternoon energy loss. FoodNavigator (2/4) LinkedInFacebookTwitterEmail this Story
  • Packaging as "mirror of society"
    In discussing beverage packaging trends, Petra Westphal, of the German trade show drinktec, said packaging is a "mirror of society" that must be tailored to the product and consumer. For example, she said, single-person households prefer single-serve packages, and packaging for on-the-go consumption is on the rise. Packaging Europe (U.K.) (2/4) LinkedInFacebookTwitterEmail this Story
  • Vita Coco announces promotions, new office
    Jane Prior has been named marketing vice president for Vita Coco, taking the place of Jeff Rubenstein, who was promoted to global strategy vice president. Jeff Popkin was recently promoted from sales vice president to president, and the company announced it will open a West Coast office this year. (2/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Health and Nutrition 
  • What's up next on the gluten-free menu?
    Gluten-free menus are a must for celiac sufferers and a hot trend for a number of others who hope for health benefits from cutting the wheat protein out of their lives. Even brewers are getting in on the act, perfecting gluten-free beer recipes that find ways to make up for the lack of traditional barley and rye. SmartBrief/SmartBlog on Food & Beverage (2/5) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Case study shows how Ocean Spray streamlined shipping
    A case study by the Massachusetts Institute of Technology shows how Ocean Spray cut shipping costs and emissions by opening a Florida distribution center and partnering with a competitor. "Ocean Spray has taken an out-of-the-box approach other shippers should heed, moving a distribution center and, even more innovative, collaborating with a competitor to fill rail cars that would otherwise have traveled empty the length of the country," said Jason Mathers of the Environmental Defense Fund. FoodNavigator (2/4) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Instagram contest celebrates Lipton moments
    Lipton has begun an Instagram contest seeking photos from fans around the world and offering a grand prize of a trip for two to Lipton's tea estates in Kenya. The Liptagram contest "brings to life Lipton's philosophy of enjoying positive moments," said Alfie Vivian, vice president of refreshments for Unilever North America. Drug Store News (2/4) LinkedInFacebookTwitterEmail this Story
  • Combinations amp flavor, functionality of juice
    Mixing fruit juice with lemonade, sparkling water, coconut water or iced tea can make it more refreshing, cut calories and increase opportunities for innovation. According to restaurant consultant Marc Halperin, quickservice restaurants will do best offering drinks that are fun, functional and flavorful, without being overwhelming or too unusual. QSR Magazine (2/2013) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
Failure changes for the better, success for the worse."
--Seneca the Younger,
Roman philosopher, statesman and playwright

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