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December 28, 2012
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Latest news on mobile apps

  Industry Highlights 
  • Moovit brings crowdsourced data to public transit systems
    Public transportation application Moovit provides crowdsourced data to its users, emulating the model established by transportation app Waze, Ryan Kim writes. Moovit strips off location-based information from travelers with its app open, feeding it back into more accurate reads on how things are moving along, and also pings users on, for example, how crowded a particular bus is. But that means Moovit's utility is somewhat dependent upon a threshold of adoption and participation, and technical difficulties such as the inability to work underground could hurt growth, Kim writes. GigaOm (12/27) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Push notifications come into fashion for Cache
    Cache's use of mobile push notifications typifies how the marketing tactic came of age in 2012, writes Christopher Heine. Cache establishes user preferences on frequency when consumers download the application, and it employs location-based push notifications of promotions when shoppers are in proximity to one of Cache's 262 retail stores. "It no longer feels like an invasion. It's feeling more like an invitation. It's signaling a greater degree of personalization in the app experience," says Usablenet Chief Marketing Officer Carin van Vuuren, adding that half of the company's app launches in 2012 have included push. Adweek (12/27) LinkedInFacebookTwitterEmail this Story
  • Puffs focuses on cold weather ills in Weather Channel app campaign
    The Puffs brand of tissues from Procter & Gamble is running a targeted campaign in The Weather Channel iPhone application, focusing on the issue of winter colds. The copy in the ads is customized by user location and instructs how to use Puffs to deal with the symptoms of colds. "The location-based targeting within Weather.com allowed us to not only drive awareness of Puffs but to do it in a meaningful, relevant way," said Laura Dressman, communications manager for Puffs. Mobile Marketer (12/28) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  • Tablets triumph on Christmas Day
    Christmas Day saw 17.4 million tablet device activations, more than doubling the number of devices from a year before, according to mobile ad and analytics firm Flurry. Tablets also saw more activations than smartphones this year, the firm reports. In other measures, non-Apple tablets gained in popularity on the iPad, while Christmas Day saw a record number of application downloads. MediaPost Communications/Online Media Daily (12/27) , PC Magazine (12/27) , GigaOm (12/27) , ReadWrite (12/27) LinkedInFacebookTwitterEmail this Story
  • Microsoft doubled Windows Phone Marketplace offerings this year
    Microsoft added 75,000 mobile applications and games to its Windows Phone Marketplace this year, more than double its 2011 total, a company executive said Wednesday, adding that users downloaded an average of 54 apps during the year. That figure could grow in the years ahead: IDC has predicted Windows' mobile market share will increase from 2.6% this year to more than 11% by 2016. TechCrunch (12/27) , All Things D (12/27) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Toshiba New Year's Eve app is a fine example of good branding
    Companies have begun to realize it takes a concerted effort and an understanding of limitations to create a worthwhile branded application, Steve Smith writes. Toshiba's Times Square Ball application for New Year's Eve gets it right because it "aligns their brand identity, other marketing campaigns, and valuable content with a compelling event," Smith writes. The app offers an ad-free live video feed hosted by the CW's Allison Hagendorf of CW's "The Next" program. "The app is a mobile broadcast of the event. It has its own Webcast, which does what every TV-alternative video program should do -- exceed the network effort," he adds. MediaPost Communications/Mobile Insider blog (12/27) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Canada is being used as a developers' testing ground
    Canada is being used as a "risk-free" test market for American application developers, who work out the kinks in their programs knowing Canadian demographics resemble America while flops can go unpublicized, Tandem Capital's Doug Renert writes. Bash Gaming worked out its Bingo Bash app in Canada before launching in the U.S., but the strategy backfired a bit as envious Americans discovered an Android version was available first in Canada. Nintendo released Wii Mini as a Canadian-only version as well, proving that companies large and small are in on the trend. VentureBeat (12/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  MMA News 
  • Webinar: Going mobile -- Top 3 privacy tips for 2013 (Feb. 6)
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: The Power of Mobile in the Marketing Mix, Jan. 29-30
    As a channel, mobile has sparked a new age of connectedness and an infinite world of highly personal marketing engagement. When more than 90% of consumers have their mobile phone within arm's reach 24/7, it's abundantly apparent that mobile's "power of the personal" must be at the heart of the connected experience, supporting and strengthening all channels in a successful marketing mix. Join us at the San Francisco Forum to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Learn more or register for the forum. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
If all misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be contented to take their own and depart."
--Socrates,
Greek philosopher


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