Bakery owner gets creative to save on expenses
Yael Krigman quit her law-firm job to focus on her cake-pop business, and after initial success with corporate events and parties, she wants to open a storefront. Her challenge is a lack of capital. As she searches for the money, Krigman is keeping costs low by postponing hiring, using her synagogue's kitchen and getting free guidance from an MBA program. The Washington Post
|Is Pricing Low Your Strategy to Success? Think again.|
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.
5 ways to get people to answer your e-mails
If you want people to actually read and answer your e-mails, get to the point immediately and proofread them before hitting the "send" button, writes Dave Johnson. "[Y]ou'd be surprised how often what makes sense in your head is borderline gibberish when it lands on the screen," he writes. Also, choose subject lines that accurately reflect the content of your messages, he advises. CBS MoneyWatch
How to attract more links to your website
Your website can get a better ranking on search engines if other high-quality websites link to it, writes AJ Kumar, co-founder of Single Grain. Seek more of these links by writing guest posts, making infographics or producing viral content. Entrepreneur online
|The IDC Market Spotlight on Network Automation and Agility|
The arrival of virtualization, cloud computing, and mobility has strained data center networks—and IT staff—like never before. This Market Spotlight explains how data center network fabrics provide a foundation for automated provisioning, configuration, and management of network-based services in a new era of IT agility. Download now.
How to get better at inventory management
Improve your inventory management by upgrading to a software system if you're still using paper, designating someone to monitor inventory levels, breaking inventory into three categories and analyzing the demand for your products, writes Dixie Somers. "If one item flies off the shelf while others just sit there endlessly, you need to determine why," Somers writes. B2C Marketing Insider
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