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November 1, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Why papers should come clean about their need for paywalls
    Research centered on The New York Times' implementation of paid online subscriptions finds that readers were more open to paying if the move was framed as a means to help the paper survive rather than simply as a way to enhance the bottom line. Even so, “most readers planned not to pay and ultimately did not,” either decreasing their visits to the Times site or finding other sources, the study found. (10/31), (10/31) LinkedInFacebookTwitterEmail this Story
  • Summly app has a way to go offering news summaries for mobile
    Summly, a news application for iOS devices, automatically offers quick summaries of news pages ideal for mobile devices. The design and function of the app is exceptional, but the content provided is often bland and can sometimes be unintelligible, writes Om Malik. GigaOm (10/31) LinkedInFacebookTwitterEmail this Story
  • Magazines tap musty past for current digital appeal
    More magazine titles are dipping into their history, sometimes decades worth, to provide readers with access to their archival content in digital form. The move could pay off, inviting readers to pay for not just the current, ephemeral content but also access to articles of enduring value from the past, notes Robert Andrews. (10/31) LinkedInFacebookTwitterEmail this Story
  • Political magazines generate election buzz, win readers on Twitter
    Political magazines have found a way to drive the political conversation and pull in readers this election year using Twitter. A month-long study of publications' influence on the social network in the final days of the campaign yields several insights, including the observation that the more partisan publications appear to exert the most influence, notes Susan Currie Sivek. PBS/MediaShift (10/31) LinkedInFacebookTwitterEmail this Story
  • Polygon brings gamer's enthusiasm to covering video games
    Polygon, the latest offering from Vox Media, is a website devoted to video games that extend the parent's previous offerings in the crowded fields of sports and technology. With Polygon, Vox approaches new subject matter with the same "lens of enthusiasm" that the players bring to video games, potentially tapping into a lucrative field, this article notes. Nieman Journalism Lab (10/31) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Newspapers, magazines are popular content for tablet users
    Many tablet owners are consuming news media on their devices, with more than a third of users saying they read newspapers on tablets and almost 4 in 10 accessing magazines, according to comScore. For both kinds of publication, tablet readers tended to fall under the age of 45. eMarketer (11/1) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • No matter the method, journalists still can't predict the future
    Election prognosticating among journalists this year is breaking down along two lines, one driven by gut feelings and the other delving deeply into polling numbers, writes Andrew Beaujon. However, both methods have their flaws and it's worth remembering that "Journalism is pretty good at writing about the past, decent at writing about the present, and lousy at writing about the future," he writes. blog (10/31) LinkedInFacebookTwitterEmail this Story
  API News and Events 
  • Transformation Tour: Connecting with the communities we serve
    If you’re looking for a sustainable role for your newspaper in your community that is meaningful and profitable, you can’t afford to miss API’s Transformational Communities. This innovative workshop provides a framework for reimagining local information design by engaging connected audiences to become co-creators of content and community agendas. Learn procedures and best practices for engaging new and existing audiences and integrating their stories into print, online and broadcast workflows. Join Chuck Peters, CEO of The Gazette Co. in Cedar Rapids, Iowa, and a pioneer in news organization innovation, for a one-day workshop presented twice by the American Press Institute with The Poynter Institute: Dec. 7 in Arlington, Va., and March 11 in Chicago. You can call it a $100 bargain. We call it transformation. LinkedInFacebookTwitterEmail this Story
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Nature does not equally distribute energy. Some people are born old and tired while others are going strong at 70."
--Dorothy Thompson,
American journalist and radio broadcaster

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
    Arlington, VA 22203
    Phone: (571) 366-1000
    Fax: (571) 366-1219
    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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