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November 1, 2012
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News about digital retail commerce

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  • Too soon to tell if Hurricane Sandy affected online sales
    It may be too early to tell if Hurricane Sandy helped or hurt online holiday sales. Some sites, such as Bonanza, reported a 30% drop in sales over the weekend, but other sites, such as Atomic Mall, saw increases in orders going to Ohio and North Carolina, but not New York or New Jersey, which were hit hardest by the storm. EcommerceBytes (10/31) LinkedInFacebookTwitterEmail this Story
  • American Apparel CEO responds to social storm over storm sale: American Apparel CEO Dov Charney says that social media criticism over a Hurricane Sandy-related sale "doesn't represent the majority of the people. I don't think the average person was offended." Charney declined to blame the marketing department, saying they were only trying to keep "the wheels of commerce going. ... What's really important right now is to put people back to work as soon as possible." Bloomberg Businessweek (10/31) LinkedInFacebookTwitterEmail this Story
New Report: The Purchase Path of Online Buyers in 2012
Forrester Research partnered with GSI Commerce and its digital agency True Action to better understand how retailers can effectively connect with online buyers. Read the report to learn which marketing strategies influence online shoppers to make a purchase. Download now. Compliments of GSI Commerce.
  Online Retail Trends 
 
  • How Beauty Bridge measured ROI on a Pinterest contest
    A Pinterest contest can help build e-commerce sales and generate buzz for a product, writes Rachel Dobinski. Beauty Bridge pegged its contest, Spooky Beauty, around Halloween to sell its makeup products. Contestants had to create their own "Spooky Beauty" board to be eligible for prizes. The company doubled its Pinterest followers with the contest and collected hundreds of new e-mail addresses for its marketing. Brafton.com (10/31) LinkedInFacebookTwitterEmail this Story
  • Best practices to get the most out of Google Shopping
    To effectively use Google's Product Listing Ads, the first step is to become a Google Trusted Store, writes Scott Smigler. Trusted stores get special placement in search results, which can improve click-through rates. Also, use the right AdWord labels, compare prices often, and be sure to use good quality, scalable images. Practical eCommerce (10/31) LinkedInFacebookTwitterEmail this Story
  • Online holiday promotions predicted to peak this week
    More than 40% of Internet users had already started holiday shopping online by the end of October, with almost as much purchasing (39%) coming this month, according to a National Retail Federation/BIGinsight survey. The week of Oct. 29 had been set as the predominant ramp-up week for holiday-related online ad campaigns (23.1%), with coupon offerings (47.5%) topping all other tactics. eMarketer (11/1) LinkedInFacebookTwitterEmail this Story
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Is Social Commerce Trusted? Part 1: Traffic
Leading brands and retailers use reviews, reactions, social sign-on, sharing, SEO'd content and more to drive traffic. But with trust increasingly important to consumers, you should rethink your technology and technique. Watch Part 1 of our OnDemand Webinar Series, a 10-minute lesson in building trusted social commerce experiences.
  New Media & Technology 
  • Braintree waives processing fees for 1,000 startups
    Payments company Braintree will waive processing fees for the first $50,000 in transactions for the next 1,000 e-commerce startups that use its services. Braintree has already backed successful startups such as Fab and Uber. TechCrunch (10/31) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
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  Shop.org Spotlight 
  • How "socialnomics" is transforming the retail industry
    As the explosion of new social, mobile and digital technologies profoundly change how consumers acquire, interpret and act on information, retailers must reinvent how to connect with shoppers. In a keynote at Retail’s BIG Show this January, Eric Qualman, best-selling author of "Socialnomics," will offer a fascinating look at the impact of social media on retailers and the challenges they face in this new digital world, as well as provide real-world examples of retailers leveraging technologies and analytics to meet customer’s expectations. Learn more. LinkedInFacebookTwitterEmail this Story
 
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American journalist and radio broadcaster


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