Sources: Facebook's plans include more news feeds, emphasis on photos
Facebook on Thursday will announce a major revamp that includes content-specific news feeds, including a dedicated feed for photos, sources say. The new look is expected to include bigger images and image-based in-stream advertising, the sources say. "Why is Facebook adding new streams? Because we are information junkies. Give us a feed and we'll read it," Josh Constine writes. TechCrunch
(3/5), Mashable
(3/6)
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Webinar: The New Wave of Real-Time Marketing March 21, 2013 @ 11am PT | 2pm ET
Attend this webinar to learn:
• Plan for real-time opportunities across multiple channels
• Get results that move campaigns beyond hype via social
• Best practices for developing a real-time marketing program
Register today! |
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Tumblr adds mobile ads, says it expects a profit
Tumblr says it expects to turn a profit for the first time this year after expanding its advertising service to include mobile ads. Officials said the company will avoid launching a standard ad network and will instead focus on providing brands with tools for creative promotional work. "We're not bringing them a template or format to complete," says Lee Brown, sales head. "We're giving them a canvas. That takes a lot of time and a lot of thought." Bloomberg
(3/5)
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Fan submissions core to outdoor brand's Facebook marketing
Performance-apparel retailer SmartWool built a loyal and engaged Facebook following by holding campaigns encouraging fans to share stories. The company posts photos of fans celebrating accomplishments such as finishing a first marathon and holds lighthearted campaigns such as "Strip to Your SmartWool," which asked users to submit images of themselves wearing nothing but the company's products. As a result, the company has a referral rate of 96%, said SmartWool's Molly Cuffe. AllFacebook.com
(3/5)
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Do you produce a podcast?
No |
92.59%
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Yes |
7.41%
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How many content channels does your social media presence have?
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Spice up your social marketing with video clips
Video can be a powerful tool for social media marketers, and it's possible to incorporate video content into most social platforms, Andy Havard says. Every social network has its own best practices for posting videos, but users will be well-served by developing a reputation for sharing original content and for engaging with followers, he says. SmartBrief/SmartBlog on Social Media
(3/6)
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A UFO sighting so fake that it must be real?
Filmmaker Aristomenis "Meni" Tsirbas created a video of a fake flying saucer where all other elements, including the observers and sky, are computer-generated. Conspiracy theorists says Tsirbas' film is a coverup and that the video is actually a true recording of an alien encounter. "I even received a mildly threatening personal e-mail from one of these people," Tsirbas says. Wired.com
(3/5)
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Help SmartBrief cover SXSW Interactive!
SmartBrief will cover the South by Southwest Interactive Festival in Austin, Texas, from March 8 to 12, and we need your help! SXSW has way too many must-see events for our staff to cover, so we're turning to our readers to help document the best panels as blog contributors. If you're headed to Austin and want to contribute to SmartBrief's blogs on Social Media, Leadership, Finance, Food and Beverage or Education, check out our guest-post guidelines and send a note to Jesse Stanchak.
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Internet video is a great way to generate wider brand awareness or to increase traffic to your website, and social media websites provide a truly unmatchable marketing resource."
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Please contact one of our specialists for advertising opportunities,
editorial inquiries, job placements, or any other questions.
Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
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