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November 20, 2012
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News about digital retail commerce

  Top Story 
  • Mobile shopping gains traction on Thanksgiving Day
    Mobile shopping may be about to become a Thanksgiving Day fixture, with 28% of smartphone and tablet owners saying they'll be turning to their devices for that purpose during the holiday, according to a survey commissioned by Digitas. That's an increase of 15% compared with last year's figures. However, in e-commerce terms, three-quarters of those surveyed said it's still easier to shop via PC than by mobile. "It's a wake-up call to make sure that you are absolutely ready as a retailer and a brand to actually interact and engage with consumers via the mobile channel and the mobile devices," said Chia Chen, mobile lead at Digitas. Adweek (11/19) LinkedInFacebookTwitterEmail this Story
Webinar: How to Influence the Online Buyer's Purchase Path
Join GSI and our guest Sucharita Mulpuru of Forrester Research for a webinar on Tuesday, December 4 at 2 p.m. EDT. We will review which marketing tactics most influence online shoppers to purchase, provide an update on Thanksgiving weekend trends, and explore how to leverage this data for 2013. Register now!
  Online Retail Trends 
  • Black Friday deals reach beyond U.S.
    Online retailers such as Amazon are including the U.K. and other global markets in launching Black Friday deals this week. "Black Friday Deal Week offers millions of pounds of savings on hundreds of Christmas gifts as well as everyday essentials," said Christopher North, managing director of The Telegraph (London) (tiered subscription model) (11/19) LinkedInFacebookTwitterEmail this Story
  • Other News
  New Media & Technology 
  • Retailers embrace mobile apps this season
    Retailers from Macy's to Wal-Mart are releasing new mobile applications and features to meet the fast-growing demand of shoppers who are increasingly incorporating their smartphones into their shopping trips. "Mobile is bringing everything that is digital and everything that is e-commerce into the stores,”'s Artemis Berry said. “It’s taking shopping to the next level.” Adweek (11/20) LinkedInFacebookTwitterEmail this Story
  • New breed of mannequins keep an eye on shoppers
    Benneton stores are among the fashion brands testing mannequins equipped with a camera and facial recognition software merchants hope will help brick-and-mortar stores compile the same kind of customer data available online. "Any software that can help profile people while keeping their identities anonymous is fantastic,” said consultant Uché Okonkwo. Bloomberg (11/19) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Amazon debuts personalized video gift cards
    Amazon introduced gift cards that include video from digital media provider JibJab. Customers can personalize them with photos, inserting loved ones' faces into scenes such as an elf snowball fight, German polka or disco Christmas. Internet Retailer (11/16) LinkedInFacebookTwitterEmail this Story
  • FiftyOne and PayPal will offer local-currency option
    International shoppers buying online from U.S. merchants that use FiftyOne Global Ecommerce will soon be able to pay via PayPal in their local currency. "Offering shoppers familiar payment options with prices in the local currency improves the user experience and builds trust among consumers," FiftyOne CEO Michael DeSimone said. Globes (Israel) (11/19) LinkedInFacebookTwitterEmail this Story
Brooks Brothers innovation and more at First Look at Retail's BIG Show
Register now for Retail's BIG Show, now featuring 2½ days of First Look educational content. Hear from digital retail insiders, innovators and thought leaders on the industry's hottest topics at retail's biggest can't miss event. See who's speaking.
  Featured Content 

  Interactive Advertising 
  • Amex turns to iAd to promote Small Business Saturday
    American Express is using Apple's iAd network to spread the word about Small Business Saturday, an event designed to drive shoppers to local merchants during the first holiday shopping weekend. “Mobile consumption is growing and we are keen at making sure that we are in the mobile space and thinking about ways to provide utility while also generating awareness,” said Jill Toscano, director of global media for American Express. (11/20) LinkedInFacebookTwitterEmail this Story
  • Diet Pepsi engages Facebook fans daily with banner ad, site
    Diet Pepsi's Refreshing Rewards Facebook campaign uses banner ads and a mobile-optimized website to inspire daily interaction among fans, writes Lauren Johnson. Though the Web page call-to-action is clear and the Facebook coordination avoids form-filling hassles, one consultant criticized the banner ad lead-in. "The design of the mobile banner ad works well, however there is not a clear call-to-action on the banner ad, simply a Go button -- with the logo and tagline," says Siteminis CEO Marci Troutman. Mobile Marketer (11/20) LinkedInFacebookTwitterEmail this Story Spotlight 
  • Gadgets and classic toys top children’s holiday wish lists
    The electronic age has both parents and children eagerly waiting for the newest device to hit the stores, but the demand for some traditional toys remains. According to NRF’s 2012 Top Toys survey, Apple’s iPad, video games and the digitally revamped Furby all earned a top 10 spot for both boys and girls. LEGOs will be the most sought-after gift for boys, while Barbie dolls rank at the top of girls’ lists this year. Read more. LinkedInFacebookTwitterEmail this Story
  • Forging the right path to international expansion
    Building bridges into new and emerging markets requires the right expansion framework and a critical analysis of market dynamics. A new white paper by L.E.K. Consulting posted in the library explains the hot target markets, modern-day examples within the industry and entry strategies all companies should know to create both global brand consistency and tailoring products for local appeal. Download the white paper. LinkedInFacebookTwitterEmail this Story
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