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November 9, 2012
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News for mobile marketing professionals

  Top Story 
  • Mobile ads, deals hit it big with young users, study finds
    Almost half of mobile users in the 18-to-34 age bracket say they have clicked on at least one mobile ad in the past three months, according to a report by RadiumOne. The firm also found that half of survey respondents shared coupons, offers and ads with others via their phones. Mobile Marketer (11/9) LinkedInFacebookTwitterEmail this Story
The Short Form Video Ad Experience: Finding Balance
Finding the right balance of content and ads is a vital part of the overall viewing experience. The FreeWheel Council for Premium Video explores the impact of different ad experiences on almost 3000 viewers using facial recognition technology. Download the Study Here
  Consumer Engagement 
  • Audi mobile campaign incorporates video to reach upscale audience
    Mobile users tapping Audi's banner ad on the application are given the choice of clicking to "start the experience" with video content or learning more information by swiping down. Audi is taking advantage of consumers' increasing use of mobile devices as sources of entertainment, joining other auto makers and luxury brands turning to mobile to reach their target audience, according to this artcle. Luxury Daily (11/9) LinkedInFacebookTwitterEmail this Story
  • Domino's Pizza extends mobile outreach with Spanish app
    Domino's Pizza is adding to its extensive mobile-ordering lineup with a Spanish language application that can be used with most of the chain's stores in the U.S. "We are committed to making sure we're connecting with all our customers wherever they are. Now, that means providing Spanish-speaking users with the convenience of ordering from their mobile devices in a language that they are most comfortable with," said Russell Weiner, Domino's Pizza chief marketing officer. (11/8) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Google alters search page, reaches out to developing world and developers
    Google made subtle changes to its search results page to make the site more mobile-friendly. "Google's raw material is the total time people spend using the Web, and an increasing percentage of that time is spent with mobile devices. It needs to be cleaner. You can't waste the left margin on smaller screens," said analyst Ezra Gottheil. The company also enhanced Google access on mobile phones in the developing world with its Free Zone service. Computerworld (11/8), Reuters (11/8) LinkedInFacebookTwitterEmail this Story
  • Holiday season could bring glad tidings for e-retailers
    More than half of all holiday-season sales are expected to come from e-commerce this year, with mobile commerce grabbing a 6% slice of the pie. Analysts say they expect a late spike in mobile-ad traffic and click-thru rates, as last-minute shoppers seek out holiday gifts, and also expect retailers to invest heavily in social media campaigns as the holiday season approaches. eMarketer (11/9) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • New app makes Siri a personal shopper
    Apple has released an application that integrates virtual voice assistant Siri with the Apple Store application. The release comes in time for the holiday season, and it comes with the ability to purchase Apple gift cards and e-mail them to recipients. GigaOm (11/8) LinkedInFacebookTwitterEmail this Story
  • Test your way to a successful responsive design
    Responsive design is a powerful tool that solves many thorny problems -- but it also brings new challenges and considerations, writes Sabina Idler. In-depth cross-platform testing is essential to pull off a successful responsive design, Idler warns. "Early and repetitive user testing is essential for any successful design, responsive or not," she writes. (11/9) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Web Developer, Senior - SharePoint, SQL, IIS, C# and .NET ProgrammingAirlines for AmericaWashigton, DC
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
Click here to view more job listings.

A man who does not read good books has no advantage over the man who can’t read them."
--Mark Twain,
American writer

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