Reading this on a mobile device? Try our optimized mobile version here:

January 4, 2013
Sign upForwardArchiveAdvertise
Serving developers of all types, all languages and all platforms

  Top Story 
  • Mondelez taps 9 mobile startups for in-store marketing push
    Mondelez International has chosen nine startup companies from 126 applicants looking to take part in a mobile-technology program aimed at improving in-store marketing. The "Mobile Futures" program could result in a stand-alone company, said Edward Kaczmarek, director of innovation and emerging technology. "We are trying to create something new that solves these broader business challenges but that isn't currently in the market," he said. Advertising Age (tiered subscription model) (1/3) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Pocket Gems and W3i expand game-monetization solutions
    Pocket Gems will expand a partnership with W3i via new monetization possibilities for the "Tap Paradise Cove" and "Campus Life" games, among others, writes Mike Thompson. W3i's Offer Exchange uses an offer wall, alerts, and ad units that "include videos and app installations, which means Pocket Gems can implement advertising in its Android games without having to integrate offer networks into its titles," Thompson writes. (1/3) LinkedInFacebookTwitterEmail this Story
  • Facebook allows developers to sell stories more naturally
    Facebook is allowing "Flexible Sentences" for the newsfeed headlines, saying less awkward and more detailed syntax will lead to more clicks. Developers should like the feature because "[m]ore descriptive stories give readers a taste of what they can do in an app much better than the shorter, simpler stories available before," Josh Constine writes. TechCrunch (1/3) LinkedInFacebookTwitterEmail this Story
  • Mobile-ad spending soars in U.S.
    The U.S. leads the world in mobile-ad growth, with search and display spending up 220% in 2012, according to an eMarketer analysis. Globally, mobile-ad spending reached $8.41 billion, compared with slightly more than $4 billion in 2011. eMarketer (1/4) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • Complexity hasn't stifled PicsArt's success
    PicsArt is offering an iOS version of its mobile photo-sharing solution after finding big success by launching on the Android platform first. Its success -- 35 million downloads on Google Play and a higher rating than rivals Instagram and Adobe Photoshop Express -- is also unusual in that it offers complex features not typically considered for mobile apps. TechCrunch (1/3) LinkedInFacebookTwitterEmail this Story
Beware the fury of a patient man."
--John Dryden,
British poet, critic and playwright

LinkedInFacebookTwitterEmail this Story

Subscriber Tools
Print friendly format  | Web version  | Search past news  | Archive  | Privacy policy

Associate Publisher, Technology & Telecom:
Roger Leek 804-803-1414
 Recent Application Developers SmartBrief Issues:   Lead Editor:   Stephen Yusko
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.®  Legal Information