Darigold upgrades milk plant in Wash. state | How early online community support fueled Chobani yogurt's success | Little Caesars aims higher with premium deep-dish pie
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April 1, 2013
IDFA SmartBrief
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Industry News
Darigold upgrades milk plant in Wash. state
Darigold is in the midst of a $22 million project to upgrade its milk plant in Lynden, Wash. The renovation includes a new milk dryer set to be fully installed this spring. A fire early last year forced Darigold to cut production at the plant by 40%. The Bellingham Herald (Wash.) (3/31)
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How early online community support fueled Chobani yogurt's success
Chobani's early commitment to social engagement and the community it built online for what the company calls its "Chobani-acs" were key drivers of the Greek yogurt maker's early viral growth, marketing director Niel Sandfort said. Fans were so effective at spreading the word that Chobani, launched in 2007, spent nothing on advertising until 2011. "You need a community where fans can share their expression of the brand so new fans can see passion for the product," he said. Fast Company online (3/28)
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The Market
Little Caesars aims higher with premium deep-dish pie
Little Caesars is looking to expand its image beyond $5 pizzas-in-a-hurry with a new Detroit-style deep dish pizza, as part of a larger effort to fend off growing competition. Rivals including Domino's and Sbarro have improved their recipes and ramped up their higher-end menu offerings as competition in the pizza space grows. The Wall Street Journal (3/29)
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Other News
Health & Nutrition
Experts assess pledge to cut 1 trillion calories
A report on the Healthy Weight Commitment Foundation's 2010 pledge to reduce 1 trillion calories from products sold by its 16 food and drink manufacturers is expected this year. Critics said the goal represents just 2% of all calories produced by the companies, but others said important work is being done by the University of North Carolina to monitor the goal and create a database that tags all foods consumed in the U.S. with manufacturer and nutrition information. The Wall Street Journal (3/29)
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Coffee and smoothies lead surge in cold beverage sales
Smoothies and frozen coffees are becoming more popular with consumers at convenience stores, according to a new report from Technomic. Smoothie sales have risen 12% from 2008 to 2012 and are predicted to rise as much as 13% from 2012 to 2015. Frozen coffee sales have grown 11% over the same period and are expected to grow another 11% by 2015. Convenience Store Decisions (3/29)
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Probiotic products gaining ground worldwide, analyst says
Launches of probiotic products have been increasing worldwide for the past five years as consumers have become more aware of their benefits, according to Mintel food science analyst Laura-Daisy Jones. During that time, 45% of probiotic product launches occurred in the the Asia Pacific region and 34% occurred in Europe, she said. FoodNavigator (3/29)
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Wisconsin cheesemakers draw from long heritage
The long cheesemaking tradition in Wisconsin has helped to make the state the largest cheese producer in the country, this feature says. Many of Wisconsin's top cheesemakers are descended from Swiss, German and Italian immigrants. Today the state has over 12,000 dairy farm families and produces over a quarter of U.S. cheese. USA Today (3/30)
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Dairy finance managers can build efficiency, skills at IDFA workshop
IDFA's Dairy Accounting & Finance Workshop, May 14-15 in Rosemont, Ill., will feature the ins and outs of milk pricing, tax credits, cost segregation, federal and state milk reports, and more. Carl Herbein and Ron Mong, dairy financial management advisors at Herbein + Company, will lead the workshop. Learn more.
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World Markets
Cheese imports growing in China
Cheese consumption is increasing in China as more consumers are being exposed to the staple through Western-style food chains that serve pizza and other cheesy dishes. Chinese dairy imports increased 26% last year, according to Dairy Australia. The Sydney Morning Herald (Australia) (3/30)
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Dreams have only one owner at a time. That's why dreamers are lonely."
-- Erma Bombeck,
American humorist
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