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| Marketing Trends & Research | | |
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- Mobile users dislike in-app ads interrupting their experience
Seventy percent of mobile users find in-app ads "interruptive," according to a Forrester survey commissioned by Tapjoy. Only 17% of the survey group found the ads interesting, and two-thirds said they were annoying. "A majority (59%) of respondents said they want to be rewarded for interacting with an in-app ad, while nearly 40% said they prefer to choose which ad they want to see from a host of options," writes John McDermott. Advertising Age (tiered subscription model)
(12/12)       
| Company Watch | | |
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- Microsoft: We won't backtrack on "Do Not Track"
Microsoft is standing by its decision to turn on "Do Not Track" by default in Internet Explorer, despite getting significant ad-industry blowback, says general counsel Brad Smith. Microsoft will reach out to advertisers and industry groups in a bid to assuage their concerns, but won't be backtracking on its decision, Smith says. "We crossed the Rubicon and are completely comfortable being on the other side of the river. ... We have no intention of going back," he adds. Bloomberg Businessweek
(12/13)
- Facebook draws fire over privacy update
Facebook is streamlining its privacy settings, making some controls easier to access but also eliminating an option that allowed users to hide their timeline content from search results. Some privacy experts say that potentially violates Facebook's prior privacy deal with the Federal Trade Commission. "Facebook's decision not to allow people to hide themselves from search appears to violate the settlement. Many people posted stuff on their timelines that they did not expect to be publicly searchable," said Marc Rotenberg of the Electronic Privacy Information Center. The Wall Street Journal
(12/12)
- Red Bull dive stunt makes Google's year-end wrap video
The Google Zeitgeist year-end review has again been packaged into a compelling video spot for 2012, writes Tim Nudd. The annual recap of the most searched items includes the Red Bull Stratos project, several Olympic moments, and tributes to celebrities who died this year, including Andy Griffith and Whitney Houston. Adweek
(12/12)
| Agency News | | |
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- Gotham's re-engineering will include a new CCO, top planner
Gotham is expected to hire a new chief creative officer in the wake of Marty Orzio's departure, and it also plans to fill its top strategic planning spot, vacant since September when Alan Snitow left for DDB. Gotham CEO Nick Johnson says the agency is being re-engineered. The shop won Denny's in 2010 and also handles Maybelline, Best Western and Citi AAdvantage cards, among other accounts. Adweek
(12/12)
| Marketer News | | |
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- Is LinkedIn the right showcase for luxury brands?
Luxury marketers may want to consider LinkedIn as a product showcase tool, writes Erin Shea. Brands can exploit a relatively new, free recommendations feature, allowing them to share links to a product page via their profile updates. Both Jaeger-LeCoultre watches and Mercedes-Benz are luxury brands using LinkedIn. "Brands are counting on the power of user recommendations, which is one of the most powerful tools driving today's e-commerce," says analyst Yuli Ziv, Style Coalition's chief executive. Luxury Daily
(12/12)
| Interactive Media | | |
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- Truvia campaign seeks fan help
Truvia has launched a "Turn the Town Truvia" sweepstakes on Facebook, which fans can enter by suggesting restaurants or bars that should carry the sweetener. While the promotion is focusing on specific cities, anyone in the U.S. can enter for the chance to win $50 gift cards or grand prizes of $5,000. MediaPost Communications/Marketing Daily
(12/12)
| IAB News | | |
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- Digital Decision Makers Debate the Value of Big Data: IAB annual leadership meeting
Join media, brand and big data experts on Feb. 24–26 in Phoenix for a conversation that changes the way you think about the future of advertising. Explore the impact of big data on everything from politics to buying behavior. Hear how and why The Weather Channel is hiring veteran ad sales leaders to take digital by storm. And do business with the most influential decision makers in digital. Speakers include Curt Hecht, global chief revenue officer, The Weather Channel; David Kenny, chairman and chief executive officer, The Weather Channel; Nate Silver, author, statistician and founder, FiveThirtyEight.com; Michael Wolf, founder and managing director, Activate; and many more. Learn more here. Register before Dec. 25 to save.
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