High-protein TruMoo milk makes U.S. debut | Kraft creates Temp Tee campaign for Passover | Lifeway Foods launches Greek-style kefir
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March 27, 2013
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High-protein TruMoo milk makes U.S. debut
A new version of Dean Foods TruMoo flavored milk has hit store shelves in Hawaii, California and Nevada, and it's aimed at the growing U.S. demand for high-protein dairy products. A 14-ounce bottle of TruMoo contains 25 grams of protein and comes in strawberry, cookies-and-cream, vanilla and chocolate flavors. DairyReporter.com (France) (3/25)
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Kraft creates Temp Tee campaign for Passover
Kraft Foods Group cream cheese brand Temp Tee is launching a campaign with Jamie Geller, founder of the Kosher Media Network, with ideas for Passover meals. The digital campaign includes a recipe booklet that can be downloaded from the Joy of Kosher website. The New York Times (tiered subscription model) (3/25)
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Lifeway Foods launches Greek-style kefir
Ill.-based Lifeway Foods is launching a new Greek yogurt-style version of its organic kefir product that will come with a boosted level of protein. Helios organic kefir will have 16 grams of protein per one-cup serving and come in new flavors that include coconut and honey and raspberry and honey. DairyFoods.com (3/26)
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Other News
Wastewater Treatment Solutions for Dairy Processors
Dairy processors save on energy and surcharge costs and receive first-rate customer service with the installation of an ADI anaerobic wastewater treatment system. 30+ years of experience and numerous installations treating dairy wastewaters worldwide have proven ADI Systems' anaerobic technologies to be a perfect solution treating dairy wastewaters.
 
Health & Nutrition
The growing popularity of protein
Packaged food labeled as high in protein is gaining popularity with consumers who are seeking energy, satiety and muscle building. Though the Centers for Disease Control and Prevention says most Americans consume more protein than necessary, consumers see high-protein food as a healthful choice. The Wall Street Journal (3/26)
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Trends
Consumers are expected to increase spending
After two months of negative factors weighing against consumers, spending growth seen this year is expected to pick up. Reduced debt, rising employment and declining energy costs also are seen as stimulants. "Headwinds in February were temporary. They are going to be tailwinds in March," said Neil Dutta, head of U.S. economics at Renaissance Macro Research. Bloomberg (3/25)
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Cheese processors spicing things up
Jalapeno, chipotle and habanero are increasingly popular flavors with cheese processors, a survey shows. Kraft recently launched a cracked black pepper flavor string cheese and jalapeno cream cheese, while Schreiber Foods is now producing a jalapeno-spiked Weight Watchers string cheese. HP Hood's Helluva Good! cheeses now come in chipotle and habanero. DairyFoods.com (3/25)
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Shoppers seek tailored brand experience, survey finds
In an inContact survey, 56% of adults say they would consider switching brands in search of more options and channels. "Consumers expect more choices and more ways to interact with business today," CEO Paul Jarman said. "The smartest companies are quickly adapting to changing consumer behaviors and needs, extending customer service beyond just phone and e-mail to mobile [applications], text messaging, chat and social media." Progressive Grocer (3/25)
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Government
Bill on dietary guidelines for public cafeterias clears Iowa Senate
The Iowa Senate has passed a bill to require cafeterias in state buildings and public universities to post data on calories, sodium and saturated fats on menus, and to follow the American Heart Association guidelines on calorie restrictions. The measure, which now moves to the House, would help fight obesity in the state, said Sen. Janet Petersen, D-Des Moines. San Francisco Chronicle (free content)/The Associated Press (3/25)
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IDFA News
IDFA Better Process Cheese School meets FSMA requirements
Does your cheese plant meet the new requirements for low-acid canned foods set by the Food Safety Modernization Act? Don't miss IDFA's Better Process Cheese School, June 12-13, in Rosemont, Ill., which will cover LACF regulations as they pertain to dairy facilities making shelf-stable process cheese. Attendees who complete the course and pass all exams will fulfill FDA's certification requirements for becoming a trained operator. Learn more.
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World Markets
Kraft, Warrnambool partner for Asia product push
Kraft Foods Australia is teaming with Warrnambool Cheese and Butter Factory to market a cream cheese product to Asian markets, a partnership that earlier included marketing of a low-fat premium cheese. The cream cheese collaboration, which will go into effect in June, will mean a ramp-up of production at WCB. DairyReporter.com (France) (3/26)
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SmartQuote
To know oneself, one should assert oneself."
-- Albert Camus,
French author, journalist and philosopher
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