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December 26, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Small banks seek trust as unlimited deposit guarantee ends
    Small banks in the U.S. are telling customers that their money won't be at risk when the Federal Deposit Insurance Corp.'s unlimited guarantee for some accounts ends Monday. The government guarantee on non-interest-bearing accounts will drop to the $250,000 limit that applies to other kinds of accounts. The Wall Street Journal (12/25) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • 7 ways to offer superior customer service
    You can offer top-notch customer service by hiring employees who care about their work and treating each customer as an individual, writes Susan Payton, drawing on advice from the book "High Tech, High Touch Customer Service" by Micah Solomon. It's also important to offer a little something extra and to continuously look for ways to improve your service. Small Business Trends (12/21) LinkedInFacebookTwitterEmail this Story
  • Why marketing videos are worth the effort
    You may be able to differentiate your brand from the competition by posting videos on social media that show off your company and its products. Data show that online videos are popular and that social sites such as Facebook and Twitter are increasingly being used to share content. (12/21) LinkedInFacebookTwitterEmail this Story
  • How humor can heighten your marketing's effectiveness
    Putting a humorous spin on your marketing messages can be a good way to engage with potential customers, writes Leyl Master Black. You can do this in several ways, such as by tapping into current cultural trends or by creating a funny video to show off your product. You could also try making a cartoon about your company. Mashable (12/21) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Employee gifts that keep giving all year long
    You can help your employees reach their potential by giving them some autonomy and some flexible work options, writes Rieva Lesonsky of GrowBiz Media. "Being able to work at home, work remotely or work flexible hours are top perks employees desire," she writes. It's also a good idea to offer employees opportunities to develop their skills, she notes. SCORE Small Business Success Blog (12/25) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • Year-end financial-planning tips
    With 2013 fast approaching, it may be wise for small-business owners to make the most of current tax benefits by accelerating bonuses and setting up retirement plans, according to a company called Paychex. Now may also be a good time to purchase assets such as computers or software. (12/21) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  BBB in the News 
  • Many happy returns with advice from BBB
    The holiday season is a busy time for gift returns, and certain steps can help the process go smoothly. Familiarize yourself with retailers' return policies, and make sure you hang on to the receipts, BBB recommends. Also, find out whether products can be returned after they have been opened. Dayton Daily News (Ohio) (12/22) LinkedInFacebookTwitterEmail this Story
Never get so fascinated by the extraordinary that you forget the ordinary."
--Magdalen Nabb,
British author

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