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December 27, 2012News for marketing professionals

  Breaking News 
  • The 4 big U.S. retailers that face giant challenges in 2013
    Four retailers, each with their own challenges, are particularly important to watch in 2013 as they attempt to navigate modern economic challenges, write Ann Zimmerman and Dana Mattioli. Best Buy needs to attract more online sales of its own to combat against "showrooming" at their bricks-and-mortar stores. J.C. Penney needs to shake off a fusty image and prove that its makeover made it more attractive. Sears has been selling itself off in pieces for liquidity, but what remains is not doing well. And RadioShack needs leadership to direct it after a shift to selling mobile devices has largely failed. The Wall Street Journal (12/27) LinkedInFacebookTwitterEmail this Story
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Company News 
 
  • Macy's brands post-Christmas push a "Week of Wonderful"
    Calling the period between Christmas and New Year's Day a "Week of Wonderful" in a new spot via JWT, Macy's hopes to generate what can be as much as 15% of the year's sales by selling to those still on vacation and wielding gift cards. "We want to make shopping during this vacation week even more fun and satisfying for customers," says Macy's chief marketing officer, Martine Reardon. Advertising Age (tiered subscription model) (12/26) LinkedInFacebookTwitterEmail this Story
  • Other News
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Market Trends 
 
  • Retailers are counting on some redemption after Christmas
    This post-Christmas holiday period could help atone for the lackluster increase in holiday sales to date. A combination of bad weather and "fiscal cliff" worries kept some shoppers home and pushed them to online sales, which were up 15.2% over 2011 in the period from Oct. 29 to Dec. 25, according to Chase's Holiday Pulse survey. USA Today (12/26) LinkedInFacebookTwitterEmail this Story
Use your data. Reach your customers. Meet your digital marketing objectives.
Ready to seek true digital intelligence about your customers? Like why they interact with your brand? And what type of content they spend the most time with? Finding the answers to these questions, and others, can be difficult. This paper explains how you can become more predictive and prescriptive in your digital and integrated marketing efforts.

  Interactive 

  Featured Content 
 

  Multicultural Marketing 
  AAF Spotlight 
  • Mosaic Career Fairs
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate; however, this career fair is open to everyone! Mosaic Career Fairs are free for AAF College Chapter members. The 2013 Mosaic Career Fairs will be held on Feb. 6 in New York and on Feb. 21 in Chicago. Read more details. LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  SmartQuote 
There is no material with which human beings work which has so much potential energy as words."
--Earnest Elmo Calkins, member, Advertising Hall of Fame

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