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December 27, 2012News for marketing professionals

  Breaking News 
  • The 4 big U.S. retailers that face giant challenges in 2013
    Four retailers, each with their own challenges, are particularly important to watch in 2013 as they attempt to navigate modern economic challenges, write Ann Zimmerman and Dana Mattioli. Best Buy needs to attract more online sales of its own to combat against "showrooming" at their bricks-and-mortar stores. J.C. Penney needs to shake off a fusty image and prove that its makeover made it more attractive. Sears has been selling itself off in pieces for liquidity, but what remains is not doing well. And RadioShack needs leadership to direct it after a shift to selling mobile devices has largely failed. The Wall Street Journal (12/27) LinkedInFacebookTwitterEmail this Story
Agency Secrets to Doubling Client Revenue
See How to Boost Leads 5X, Drop CPL By 80% - All In 6 Months. Agency, PlanStartGrow (PSG) shares their client success strategy. Learn how they used the synergy of analytics, automation, the sales pipeline and more to create $1billion in revenue for SMBs to date. Download the case study
  Company News 
  • Macy's brands post-Christmas push a "Week of Wonderful"
    Calling the period between Christmas and New Year's Day a "Week of Wonderful" in a new spot via JWT, Macy's hopes to generate what can be as much as 15% of the year's sales by selling to those still on vacation and wielding gift cards. "We want to make shopping during this vacation week even more fun and satisfying for customers," says Macy's chief marketing officer, Martine Reardon. Advertising Age (tiered subscription model) (12/26) LinkedInFacebookTwitterEmail this Story
  • Other News
Don't get catfished, learn how ads.txt can help
On December 5th at 10 AM ET, tune in for a live panel discussion with influential thought leaders who will discuss how ads.txt will help to combat fraud in the advertising industry. Sign up today
  Market Trends 
  • Retailers are counting on some redemption after Christmas
    This post-Christmas holiday period could help atone for the lackluster increase in holiday sales to date. A combination of bad weather and "fiscal cliff" worries kept some shoppers home and pushed them to online sales, which were up 15.2% over 2011 in the period from Oct. 29 to Dec. 25, according to Chase's Holiday Pulse survey. USA Today (12/26) LinkedInFacebookTwitterEmail this Story
Innovation. Experience. Real-World Education.
The Edward R. Murrow College of Communication undergraduate and graduate programs are committed to a skills-based, hands-on curriculum that prepares students for professional success. Online and face-to-face, apply for spring enrollment by December 1.
  Featured Content 

  Multicultural Marketing 
  AAF Spotlight 
  • Mosaic Career Fairs
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate; however, this career fair is open to everyone! Mosaic Career Fairs are free for AAF College Chapter members. The 2013 Mosaic Career Fairs will be held on Feb. 6 in New York and on Feb. 21 in Chicago. Read more details. LinkedInFacebookTwitterEmail this Story
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There is no material with which human beings work which has so much potential energy as words."
--Earnest Elmo Calkins, member, Advertising Hall of Fame

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