Samsung outspent Apple on ads in 2012 to take the global lead
Samsung outspent Apple on advertising last year, $401 million to $333 million, reversing a nearly three to one Apple advantage reported in 2011, according to Kantar Media. Samsung's "Next Big Thing" campaign, which often poked fun at Apple fans, gave the South Korean manufacturer the global lead in smartphone sales, with a 30.3% share, per IDC. The advantage of greater marketing budgets has grown in importance for device-makers, said Fared Adib, Sprint Nextel's senior vice president of product development, because carriers spend more time marketing such things as service plans and less on actual products. The Wall Street Journal
|These 3 myths about brand advocacy are holding you back.|
Myth 1: You can't tie ROI to brand advocates. The Truth: Retail associates who
advocate for your products sell 87% more than those who don't. For the whole
story, read the full myth-busting guide.
Lucky Charms uses augmented reality for contest app
General Mills has designed an augmented reality application for nostalgic adult fans of Lucky Charms cereal, a new target for the brand, writes E.J. Schultz. A video for the app, which promotes the idea of chasing Lucky the Leprechaun's iconic "charms," has run on a Machinima gamers site on YouTube and a Melodysheep music video with a commercial mashup has been crafted by John Boswell. The app debuts on St. Patrick's Day and features a contest with the grand prize of $10,000 in gold. Advertising Age (tiered subscription model)
|How to Achieve IT Agility: A Survival Guide for IT Decision Makers|
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.
64th Advertising Hall of Fame
The 64th Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Monday, April 29, in the Grand Ballroom of New York's historic Waldorf-Astoria hotel.
This year's "magnificent seven" who will be inducted into the Hall of Fame are:
Rance Crain, president of Crain Communications and editor-in-chief at Advertising Age
Bob Giraldi, film director; president of Giraldi Media
Philip H. Knight, co-founder and chairman of Nike
Shelly Lazarus, chairman emeritus at Ogilvy & Mather
Byron E. Lewis Sr., founder and chairman emeritus at UniWorld Group
Gerry Rubin, co-founder of RPA
Bob Scarpelli, former chairman and chief creative officer at DDB Worldwide
Corporate Honoree: McDonald's Corporation.
View sponsorship opportunities and purchase tickets.
AdCamp 2013 | Advertising camp for high school students
AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today!
FTC guidelines say new-media ads should stick to old rules
The U.S. Federal Trade Commission has warned advertisers against deceptive practices involving social media, regardless of the space limitations of media such as Twitter to make disclosures. "Advertisers should make sure their disclosures are clear and conspicuous on all devices and platforms that consumers may use to view their ads," FTC's Lesley Fair wrote in a blog accompanying a new set of guidelines. Reuters
(3/12), The Wall Street Journal
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