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March 13, 2013News for women business owners

  Top Story 
  • How women entrepreneurs can raise more money
    Women entrepreneurs tend to not get funded as often as their male counterparts, and that might be partly because they tend to start businesses in industries that might not appeal to male investors, according to venture capitalist Kay Koplovitz. However, entrepreneurs can improve their chances of getting funding by projecting a sense of confidence, understanding the business landscape and having deep knowledge of their finances. "Tell them how you're going to make them money," Koplovitz advises. Inc. online (free registration) (3/10) LinkedInFacebookTwitterEmail this Story
Want big bucks for your company?
You want to sell your business, and you want to ensure that you get the best possible price. By taking 7 simple steps, you can dramatically improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Business Trends 
 
  • Women founders face stereotypes while raising funds
    Investors tend to look for entrepreneurs who fit a certain mold, which can leave women and minority founders out in the cold, writes Elizabeth Yin, co-founder of LaunchBit. Some women entrepreneurs try to overcome this challenge by doing whatever they can to fit in, including dressing a certain way or hiding the fact that they're pregnant, she writes. Quibb (3/10) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Small Business Spotlight 
  • Why "try" shouldn't be part of your vocabulary
    Lynn Bardowski was a successful sales executive when she decided to enter the world of direct sales. Bardowski eventually exceeded $3 million a year in revenue and has since written a book chronicling her experience. Women are more likely to achieve their goals if they stop using the word "try," she said. "I never said I was going to try to write a book. I said, 'I am going to write a book.' And I did." Courier-Post (Camden-Cherry Hill, N.J.) (3/9) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • How to promote your business on LinkedIn
    LinkedIn, which has a user base that is generally affluent and educated, can be an attractive platform for marketing your company, Monika Jansen writes. You can make your promotional efforts more effective by logging on to LinkedIn regularly, participating in groups and advertising on the site. "I'm going to go out on a limb and say that LinkedIn is a better place to advertise than Facebook, because LinkedIn users are highly encouraged to complete their profiles," she writes. NetworkSolutions.com (3/11) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Join NAWBO at America's Small Business Summit
    NAWBO is proud to partner with America's Small Business Summit. Join us April 29 to May 1 in Washington, D.C., as we show our support for America's growing small businesses! Speakers include Steve Forbes, Bob Woodward and many more. Learn more. LinkedInFacebookTwitterEmail this Story
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  Technology 
  • Cloud-based app makes faxing easier
    A cloud-based application called eFax might be useful for companies in industries that still rely on faxes, T.J. McCue writes. The app allows users to send or receive faxes without having to use a fax machine. Small Business Trends (3/11) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Is it time for a change?
    The transition to a new career can be difficult, Claudia Chan writes, but it may be time to move on if you are unhappy with the culture at your company or if you spend most of your time daydreaming. "It's one thing to need a new source of inspiration at work, but it's another thing when boredom zaps all the inspiration out of you," she writes. SmartBrief/SmartBlog on Leadership (3/12) LinkedInFacebookTwitterEmail this Story
  • How women entrepreneurs can build their businesses
    Women entrepreneurs should not hesitate to ask for advice and to network with peers, writes Dylan Kendall. You can get used to asking for money from investors by asking a few friends to kick in $25 apiece to fund your project, she writes. "[I]f you can't raise $100 from 4 friends then you will most likely not be able to raise the money you need to get your idea to happen," she writes. The Huffington Post/The Blog (3/12) LinkedInFacebookTwitterEmail this Story
  • How to improve company cash flow
    Credit cards are a popular tool for making payments and can potentially improve cash flow if you agree to accept them, writes Joe Taylor Jr. Other cash-flow tips: Consider using automated payment systems, and regularly review your pricing strategy. Small Business Computing (3/12) LinkedInFacebookTwitterEmail this Story
  Lifestyle 
  • Hotels look for ways to cater to women travelers
    Hotel brands are looking for ways to serve women, who account for a large percentage of business travelers and are generally in charge of family purchasing decisions. Hyatt surveyed women and used their feedback to introduce the "Hyatt Has It" program, which provides travelers with access to products they may have accidentally left at home. However, women-only hotel floors are becoming less popular. CNN (3/7) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
We are all born with talents that need to be exercised, passions that need to be played, curiosities that need to be explored."
--Claudia Chan, founder of ClaudiaChan.com, writing at the SmartBlog on Leadership

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