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March 25, 2013News for women business owners

  Top Story 
  • What successful businesswomen can teach you about leadership
    You have to be courageous, disciplined and comfortable with risk to achieve success in the business world, writes Jenna Goudreau, who profiles powerful businesswomen to illustrate leadership lessons. For example, Beth Mooney, CEO of KeyCorp, showed courage early in her career when she refused to leave a bank manager's office until he gave her a job. Michelle Gass, a Starbucks executive, demonstrates the merit of thinking big. Forbes (3/21) LinkedInFacebookTwitterEmail this Story
  Business Trends 
  Small Business Spotlight 
  • Indigogo co-founder discusses entrepreneurship
    Driven by what she saw as unfairness in the fundraising process, Danae Ringelmann worked in finance after college and went on to co-found the crowdfunding platform Indigogo. The most exhilarating and challenging aspect of entrepreneurship is the freedom that it provides, she said. "There is no 'perfect' in entrepreneurship," she said. "There's just trying, failing, learning and trying again until it starts to work." The Next Women (3/25) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • The psychology of social media marketing
    Social media marketing works because people are most invested in the relationships they've taken an active role in nurturing, Fausto Mendez writes. "This social media-based relationship between a brand and a customer isn't as strong as the connection between two real people, but it is much stronger than the relationship a customer forms with a brand through TV, print or Web ads," Mendez writes. SmartBrief/SmartBlog on Social Media (3/22) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Join NAWBO at America's Small Business Summit
    NAWBO is proud to partner with America's Small Business Summit. Join us April 29 to May 1 in Washington, D.C., as we show our support for America's growing small businesses! Speakers include Steve Forbes, Bob Woodward and many more. Learn more. LinkedInFacebookTwitterEmail this Story
  • NAWBO partners with Lean In
    NAWBO is proud to partner with Lean In, a global community committed to offering women the encouragement and support to lean in to their ambitions. NAWBO is leaning in because we know how much female entrepreneurs have to offer one another. We support Lean In's mission to connect and support women by creating a community that fosters their ideas and encourages them to reach their full potential. Read more. LinkedInFacebookTwitterEmail this Story
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  Technology 
  • How to keep your e-mail inbox under control
    It's easy to get overwhelmed by the daily deluge of e-mails you receive, so it's a good idea to set aside a few half-hour segments to clear out your inbox, Dave Johnson writes. "During these windows of time, focus on email and email alone -- don't multitask," he writes. "You'll clean out your inbox faster and end up with more time for other tasks throughout the day." Create canned responses to deal with common types of messages, and try to deal with each e-mail only once, Johnson recommends. CBS MoneyWatch (3/22) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • How to negotiate a commercial lease
    When considering the terms of a commercial lease, keep in mind that nearly everything is open to negotiation, including the rent, renewal options and your responsibilities as the tenant. Talk to businesses near the sites you are considering. After agreeing on terms, you should have an attorney look over the lease before you sign it. Entrepreneur online (3/21) LinkedInFacebookTwitterEmail this Story
  • Communicate your enthusiasm to close more sales
    The key to success in sales is to communicate your enthusiasm for the product to your target audience, writes Sean D'Souza. To accomplish this goal, pick out the most exciting aspect of your product, and focus on that. "[Y]ou can't be enthusiastic if you're bogged down with seven hundred features and benefits. So instead you isolate just one," he writes. Duct Tape Marketing (3/21) LinkedInFacebookTwitterEmail this Story
  • Can outsourcing help your business?
    Outsourcing certain tasks can be a great way to free up time to focus on the most critical activities necessary for running your small business, Richard White writes. In addition, outsourcing "can considerably reduce the burden of overhead and cut business costs," he writes. Certain types of tasks -- those that are especially repetitive or that require particular expertise -- are especially well-suited to outsourcing, he writes. Small Business Trends (3/22) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
A thing is mighty big when time and distance cannot shrink it."
--Zora Neale Hurston,
American author


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Founded in 1975, NAWBO® propels women entrepreneurs into economic, social and political spheres of power worldwide. Thirty years later, NAWBO® is still the only organization that solely represents the interest of women entrepreneurs in all industries. NAWBO® and Women Mean BusinessTM are registered trademarks of the National Association of Women Business Owners. For more information, please visit www.nawbo.org.
 
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