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December 10, 2012News for women business owners

  Top Story 
  • A different way to look at the world
    People often focus on goals they want to accomplish rather than the feelings they want to experience, but that isn't necessarily the right way to look at the world, writes Lisa Gates, co-founder of She Negotiates. "When we ask ourselves what the desired feeling is that we want to generate at work, in our businesses, or in our relationships -- or what we want to feel when we deal with money -- we come up with words like joy, courage, freedom, peace, abundance, adventure, and fun," she writes. Viewing the world through this lens may help you resolve issues related to work-life balance and see yourself in a more positive light, she notes. Forbes (12/9) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Business Trends 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Small Business Spotlight 
  • Company creates games to promote brain health
    Sheryl Flynn, once a neuroscientist, is the CEO of Blue Marble Game Co., which produces digital games designed to help people recover from brain injuries. One key to creating a successful health care game is to make sure it's fun, she says. "If the game isn't fun, patients won't play and the medical outcomes will be impossible to achieve." TheDailyMuse.com (12/9) LinkedInFacebookTwitterEmail this Story

  Social Media Buzz 
  • Why it's a good idea to become a content curator
    Creating all the content you need for your marketing efforts can feel like an uphill battle, but you can ease the pressure by pointing your followers to content that others have already written, writes Lisa Barone of Web design firm Overit. Acting as a content curator can allow you to save time and resources and establish relationships with others in your industry, she notes. "When you can publish a link post in 20 minutes instead of dedicating four hours to creating something from scratch, that's four hours you can spend in your business," she writes. Small Business Trends (12/5) LinkedInFacebookTwitterEmail this Story

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  NAWBO (R) News 
  • Mark your calendar
    The 2013 NAWBO Public Policy meeting is set for April 29 in Washington, D.C. Save the date and stay tuned for details on the can't-miss program geared toward women and leadership. America's Small Business Summit will be April 29 to May 1 in D.C. NAWBO is partnering with the U.S. Chamber of Commerce and the Latino Coalition for the second year in a row to host the summit. Details to come, including a special rate for NAWBO members. LinkedInFacebookTwitterEmail this Story
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  Featured Content 
 

  Weekly Poll 
  • Do you curate content as a part of your marketing scheme?
It's part of my strategy
I'm considering it
I'm not interested

  Technology 
  • App turns your iPad into another monitor
    An application called Air Display can turn your iPad into a second monitor. The app costs $10, but there is also a free version that includes advertising. The app doesn't work with the latest version of Windows; you'll need to use Windows 7 or earlier. CBS MoneyWatch (12/7) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Give your employees the gift of leadership development
    The best bosses know when to step back and let their employees take the lead, writes Jennifer V. Miller. Leadership development shouldn't be reserved for people with a formal title, Miller explains. "When you provide your team members with an opportunity to exercise their leadership muscles, you're giving them a tremendous gift," she writes. SmartBrief/SmartBlog on Leadership (12/6) LinkedInFacebookTwitterEmail this Story
  • How to get your employees to embrace change
    If you want to drive change at your organization, you have to make employees understand why it is important, Ginny Macdonald of Pointcross Consulting writes. "Employees need to understand why change is needed today, rather than six or even 12 months from now, and they must feel they have a voice in shaping change," she writes. Additionally, companies should re-evaluate the structures that guide employee behavior, she writes. Financial Post (Canada) (12/7) LinkedInFacebookTwitterEmail this Story
  Policy Update 
  • "Fiscal cliff" is causing uncertainty about payroll tax
    Uncertainty about the impending "fiscal cliff" is making it difficult for companies to prepare their payrolls for 2013. Employees have been paying 4.2% in payroll taxes during the past two years, but that rate could soon climb back up to 6.2%. Meanwhile, higher payroll taxes could also squeeze businesses by leaving consumers with less money to spend. CNNMoney (12/6), CNNMoney (12/7) LinkedInFacebookTwitterEmail this Story
  Lifestyle 
  • The best holiday gifts for women entrepreneurs
    If you're looking for the perfect holiday gift for a woman entrepreneur, this list has got you covered. For example, you may want to consider getting her a portable iPhone charger, a feNa bag or the book "The 4-Hour Chef." Forbes (12/3) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Alas for those that never sing, But die with all their music in them."
--Oliver Wendell Holmes Sr.,
American physician, writer and poet


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