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- Twitter CEO: Brands should live in the now
Brands should find ways to join conversations on Twitter and other social channels to engage customers in real time, rather than relying on meticulous advance planning, Twitter CEO Dick Costolo says. That means monitoring social chatter, responding quickly to trends and forging simple social strategies that give a company plenty of wiggle room. "Brands used to have to think about and plan a campaign in order to build it. Now we live in a world where the conversation, if we pay attention to it, can lead to a campaign," Costolo says. Adweek
(6/20), CampaignAsia.com
(6/21)      
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- Thunderclap moves to Facebook after its Twitter ouster
Thunderclap, a crowd-based system for sending out coordinated message blasts, has set up shop on Facebook after being evicted from Twitter. The service's inaugural campaign on Facebook will be run on behalf of Human Rights Watch, which will bulk-post updates to its followers' feeds if it receives 500 supporters by Wednesday. Fast Company online
(6/20)
- Moscow aims to weaken online activists with a new social network
Russia's leaders want to push back against a rising tide of online activists by creating a Facebook-style social network of their own. The Kremlin's site, which is expected to launch this month, will let users create personal profiles and discuss the issues of the day, but would let the Kremlin maintain control over online debate. "If the authorities do not like what is happening on the Internet there is only one way of resisting. On the same Internet platform you have to propose different answers ... and collect a larger amount of supporters," President Vladimir Putin said last year. The Guardian (London)
(6/19)
- Exec: Nike+ engagement is worth more than mere communication
The Nike+ division of Nike converted the company's marketing machine into one geared toward an "ecosystem" of services that combine the personal-improvement impulse with the drive to measure and compare, says Stefan Olander, Nike's vice president of digital sport. "When I buy this product and take it home and sign up [for the services], I've created a link so much stronger than anything you could ever say in a communication," Olander says, adding that Nike's famous motto could be modified to read, "Enable me to just do it." Adweek
(6/20)
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- How to make your brand irresistible to bloggers
Marketers hoping to catch bloggers' attention should always aim to provide them with something worth sharing, Lee Odden writes. Whether it's information, access or a simple link, bloggers are always looking for things to pass along to their readers, and brands can feed that hunger. "It's so simple, I don't know why more PR and media relations ... pros aren't doing it," Odden writes. TopRankBlog.com
(6/20)
- Study: Teens are cooling on Facebook, prefer niche networks
Young people's interest in Facebook is waning, with many saying they're more interested in more specialized social tools such as Tumblr and Pinterest, according to a YPulse survey. Almost a fifth of those polled said they'd rather "check in" on Foursquare than on Facebook, and 10% said Pinterest offers a better browsing experience. USA TODAY
(6/21)
- How your customers' pain can feed your social media presence
Savvy social media users are always looking out for their customers' pain points, Todd Giannattasio writes. Set up a simple Twitter search for keywords associated with the things that irritate or frustrate your clients, then spring into action with helpful tweets or links to your branded content. "They will thank you and keep you in mind as a trustworthy source of information in your market," Giannattasio writes. Social Media Today
(6/20)
- Use social media to tell your brand's stories
Social media gives marketers tools with which to tell their brand's story, Heidi Cohen writes. That can mean extending and enhancing the visual signals associated with a brand, building a culture around a brand or simply giving a brand a more human voice. "Social media's human, transparent approach to engaging with participants extends brands in new ways that astute marketers can leverage to their advantage," Cohen writes. SmartBrief/SmartBlog on Social Media
(6/21)
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- Chef cooks 5-ton lasagna to honor Italian soccer team
A restaurant in Krakow, Poland, wanted to honor Italy's soccer team, so it made a lasagna that weighs more than 5 tons. The record-setting dish took 10 hours to bake and is expected to feed 10,000 people, although it's not yet clear whether Italy's soccer stars -- who are competing in the finals of the 2012 European soccer championship, hosted in Poland and Ukraine -- will be among the diners. "They are on a diet," executive chef Giancarlo Russo said. Reuters
(6/20)
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 | The reality of the world we live in now is that friction between time and space has been obliterated."
--Dick Costolo, CEO of Twitter, as quoted by Adweek
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Recent SmartBrief on Social Media Issues:
- Wednesday, June 20, 2012
- Tuesday, June 19, 2012
- Monday, June 18, 2012
- Friday, June 15, 2012
- Thursday, June 14, 2012
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Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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