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September 26, 2012
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Today's Buzz 
  • Could Twitter rage help end the NFL referee lockout?
    The National Football League is taking a beating on Twitter after a questionable call by replacement referees during Monday night's Seahawks-Packers game. League officials say they care more about TV ratings than social media chatter. Still, with everyone from NFL players to President Barack Obama posting disgruntled tweets in response to the episode, experts are divided as to whether the NFL will be able to keep ignoring angry Twitter users. Adweek (9/25), blog (9/25) LinkedInFacebookTwitterGoogle+Email this Story
Why You Should Avoid Toxic Coworkers
A "spillover effect" from work neighbors can boost our productivity—or jeopardize our employment. Learn more through research from Kellogg School of Management Professor Dylan Minor.
Network Update 
  • Myspace hatches plan for another comeback
    Myspace is hoping to reinvent itself as a social network for artists, the once-mighty site's owners say. A promo video tweeted by pitchman Justin Timberlake suggests the new site is inspired by Pinterest, Instagram and Facebook, and will have a focus on music. "In a single sentence, it's a social network for the creative community to connect to their fans," says Myspace co-owner Tim Vanderhook. The Guardian (London)/US News Blog (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Facebook taps Bango for billing via carriers
    Facebook users can now bill virtual gifts and game credits directly to their mobile carrier in the U.S., Germany and the U.K. The service is powered by Bango, which plans to expand it to other countries this year. TechCrunch (9/24) LinkedInFacebookTwitterGoogle+Email this Story
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Ideas in Action 
Research and Reports 
  • Social media isn't driving online sales
    Fewer than 1 in 100 online sales can be traced back to a social media post, according to a new Forrester Research report. "Social continues to struggle and registers as a barely negligible source of sales for either new or repeat buyers," argues researcher Sucharita Mulpuru. Business Insider (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Which do you think is more difficult: Planning a social media strategy or implementing it?
    Implementing it  64.62%
    Planning it  35.38%
  • Do you think CEOs should be on Twitter?

The Takeaway 
  • It's time to get busy on Google+
    Many brands have signed up for Google+ in order to safeguard their digital real estate, but haven't yet done much with their accounts, writes Heather Taylor. With Google+ usage expanding -- and average user engagement metrics rivaling Facebook's -- it's time for such brands to get busy. "If you're just sitting on your brand page, you're missing a huge opportunity to get ahead of your competition," Taylor writes. (9/25) LinkedInFacebookTwitterGoogle+Email this Story
  • Executives who tweet find mixed results
    With a few notable exceptions, CEOs are giving Twitter a wide berth, arguing that the risks and time investment outweigh the potential rewards. That's a shortsighted approach, says former Medtronic chief executive Bill George. "People want CEOs who are real. They want to know what you think. ... Can you think of a more cost-effective way of getting to your customers and employees?" he asks. The Wall Street Journal (9/25) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • If Rube Goldberg had been a Lego fan
    After 600 hours of construction time, an obsessive Lego fan has created a colossal Rube Goldberg contraption that shunts, rolls and catapults small balls along a 100-foot-long track. CBS News (9/26) LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Social Media Specialist - Search and ReputationBanfield Pet Hospital Portland , OR
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Social Media SpecialistWhiteWave FoodsBroomfield, CO
Click here to view more job listings.

Featured Content 

You have to take some chances. You have to put yourself out there."
--Mark Bertolini, CEO of Aetna, as quoted by The Wall Street Journal
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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