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- Forbes sees 150% jump in mobile traffic
Mobile accounts for 3 in 10 visits to Forbes.com's digital content, and in the past 12 months, its mobile audience increased 150%. Forbes is encouraging content sharing and reports 100,000 social interactions per day. Readers "need to be able to quickly and easily get to more pieces of relevant content regardless of the device they are using, and we have built out our user experience on mobile accordingly. As a result, we have seen every major metric increase year-over-year –- unique visitors, repeat visits and page views," said Mark Howard, senior vice president of digital advertising strategy for Forbes Media. Mobile Marketer
(2/15)     
| Marketing & Sector Solutions | | |
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- Luxury marketers shying from mobile miss a key way to reach audience
Luxury brands may be missing an opportunity to reach a target audience that lives on mobile devices by shying away from the platform, experts say. One problem may be the limitations that small screens present for the kind of high production values common to luxury brand campaigns. However, some brands, such as BMW, have found ways to engage their select audience in the mobile space. Luxury Daily
(2/14)
| Industry By the Numbers | | |
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- Moms go mobile in the grocery store
Female smartphone users are increasingly turning to their gadgets while shopping for food, according to an Allrecipes.com survey. Moms use their phones to research products and to find inspiration for recipes, often turning to social sites, such as Pinterest, for pointers while planning their shopping. eMarketer
(2/14)
- 3 in 10 online ads are never seen
 U.S. display ad impressions totaled 5.3 trillion last year, but 3 in 10 of those ads were never seen, according to this year's Digital Future In Focus report from comScore. Advertisers will likely "demand more accountability" in 2013, putting publishers under pressure to tweak their site designs and ad inventories, the report notes. TechCrunch
(2/14), VentureBeat
(2/14)
- Study finds racial differences in social network usage
A Pew Research Center study has observed differences in how Americans of different races use mobile devices. More than a quarter of black Web users are on Twitter, compared with less than a fifth of Hispanics and 14% of white Web users. Black and Hispanic Americans are also more likely to use Instagram than white Americans, while Pinterest is more popular with white users than black or Hispanic Americans. Advertising Age (tiered subscription model)
(2/14)
| Making It Work | | |
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- MasterCard makes the case for mobile payment convergence
Rather than pursue a single end-to-end payment solution in mobile, MasterCard is taking into account a developing environment in which consumers choose among payment options with separate roles. "You have a POS use case, you have got a pure remote use case and you have this in-store remote use case. It is pretty clear that people are going to be using different devices to make those payments. But we can't make the consumer figure out a different way of paying every time," said James Anderson, group head of converged product development for emerging payments at MasterCard. MobileCommerceDaily.com
(2/14)
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- Nominate your true marketing superstar for DMEF's Rising Stars Award today!
The MMA, in support of the Direct Marketing Educational Foundation (a non-profit supporting marketing education), would like bring to your attention the DMEF Rising Starts Award. This award recognizes up-and-coming marketing leaders under 40. Candidates must have achieved outstanding results in the field of marketing, which distinguish him/her as a leader in the field; and must be recognized among peers for unparalleled service, such as mentoring young professionals, contributions to or commitment to further education among students and peers, to name a few. If you know of a rising star, submit your nomination online by Friday, Feb. 15: Nominate your Rising Star.
- Webinar: Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend.
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Marketers should acknowledge consumers' continuing shift from PCs to mobile devices by focusing on the platform this year and making the necessary investments, advises a report from Forrester. To take full advantage of the trend, it is necessary to exploit mobile's strengths by distinguishing between smartphones and tablets and tapping into Web services and the analytics and real-time data that mobile makes possible. 
