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December 28, 2012
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • Facebook leads social nets in product-info sharing
    Facebook users surpassed the users of other social networks in their willingness to share product information, according to an 8thBridge survey. Almost 2 in 3 Facebook users were willing to share product info, compared with 1 in 4 for Twitter and about 2 in 9 for Pinterest, with respondents listing their top reason for sharing as wanting to "express tastes and preferences with friends," followed closely by wanting to "share a great product or experience with friends." eMarketer (12/27)
  WOMM at Work 
  • Outback Bowl, local businesses team up to boost Tampa buzz
    The Outback Bowl in Tampa Bay, Fla., is partnering with several local tourism groups to promote the Tampa Bay region through social media sites. The partnership between the Bowl and such businesses as Tampa Bay & Co. and Raymond James Stadium aims to reach a national audience by pooling the groups' social media sites. "I predict this initiative will be a model for other major events here as well as bowls around the country," said Outback Bowl communications director Mike Schulze. American City Business Journals/Tampa, Fla. (12/27)
  • Netflix to add social functions shortly after bill is signed
    Netflix plans to add social features next year for its U.S. customers soon after President Barack Obama signs the Video Privacy Protection Act Amendments Act into law. That bill amends a 1988 law that prohibited companies from sharing consumers' video-rental history. Among the first features expected to be available are linked Facebook and Netflix accounts, as well as sharing via Netflix's Facebook application. Talking Points Memo/IdeaLab blog (12/26)
  Building Blocks of Buzz 
  • Want to fuel WOMM? Make specific clients feel welcome
    A great way to generate word-of-mouth marketing is by reaching out to a specific group of people to make them feel welcome, Andy Sernovitz writes. He recommends throwing an event specifically catering to their interests, paying attention to details that matter to them and using business strategies that make their lives easier. "Even if your stuff is something for everyone, you can still do remarkable things to let special groups of people know you care," Sernovitz explains. Andy Sernovitz blog (12/26)
  • 5 steps to creating powerful images in social marketing
    Facebook reports that photo albums posted to its site produce 180% more engagement than other types of posts and uploads -- and HubSpot has noted that the brain reads images 60,000 times faster than it reads words. Such statistics are a clear indication that marketers should use images in their social strategies -- but they have to do it efficiently and effectively, Mike Gingerich writes. He offers a five-part plan for maximizing images' impact in your social marketing, beginning with easy-to-share Facebook tabs and ending with Instagram posts. B2C Marketing Insider (12/27)
  Words from WOMMA 
  • WOMMA's 2013 New Year Resolutions
    With 2013 just around the corner, it's time to start thinking about your word of mouth marketing strategy for the New Year. As more and more companies catch on to the most effective WOMM and social media marketing strategies, the future of word of mouth marketing is looking more competitive and important than ever. How will your business keep up? With WOMMA of course. See a quick 7 tips here.
  • 25 must follow brands
    One of the top cited goals by brands in social media is engagement. Interacting and inspiring engagement with social users impacts business by building brand awareness and word of mouth, creating better customer experiences, converting in meaningful ways and increasing customer loyalty. Check out 25 brands on the All Things WOMM blog -- curated from multiple industries, social networks and approaches to engagement, listed in no particular order -- illustrate the multiple strategies and tactics that might give you ideas on how grow and mature your own social engagement.
Learn more about WOMMA ->About WOMMA | WOMMAPEDIA | All Things WOMM Blog

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If all misfortunes were laid in one common heap whence everyone must take an equal portion, most people would be contented to take their own and depart."
Greek philosopher

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