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September 10, 2012
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  Top Story 
  • E-commerce thrives despite economic uncertainty
    Consumers' online spending rose 17% year-on-year in July, according to comScore, suggesting that Web users are opening their wallets despite lingering economic uncertainty. Much of the spending took place on major e-commerce websites, with commerce applications and other services on social sites, such as Facebook, contributing relatively little to the mix, analysts say. MediaPost Communications/Online Media Daily (9/7) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 
  • Small businesses are missing out on social media
    Less than a quarter of small businesses, and barely a third of medium-sized businesses, say they are using social media in an organized and strategic fashion to engage their customers, according to an SMB Group study. Such companies "would be well-served to follow in the footsteps of larger companies and get involved," according to this article. eMarketer (9/10) LinkedInFacebookTwitterGoogle+Email this Story
 
  • Report: Display-ad spending slumped in Q2
    Brands spent $34.4 billion on advertising in the second quarter, up 0.9% from the same period a year earlier, driven chiefly by increased TV spending, according to a Kantar Media report. Online display-ad spending fell 5.4% during the period, second only to national newspaper spending in Q2 decline. "The advertising market is mirroring the tepid, slow growth performance of the general economy," said Jon Swallen, chief research officer at Kantar Media North America. Advertising Age (tiered subscription model) (9/9) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Microsoft changes ad-network name
    Microsoft Advertising appears likely to rebrand itself as the "Yahoo! Bing Network," with Microsoft's ads becoming "Bing Ads," according to branded content posted -- perhaps inadvertently -- on Facebook, Twitter and Microsoft's branded sites. The company boasts that the newly branded ad network lets brands reach 46 million non-Google users in the U.S. and has a total U.S. reach of 151 million people. CNET (9/9) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • Merkley + Partners wins LendingTree's creative review
    Merkley + Partners has won LendingTree's creative review including some digital duties, adding to a roster of clients that includes Mercedes-Benz, Ferrero Rocher and Sun Products. The agency's work will be aligned with Ocean Media, which won a media review concluded in May. LendingTree spent $22 million on media in 2011, excluding online advertising, according to Nielsen. Adweek (9/7) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Flipboard introduces an interactive catalog ad unit for Levi's
    Flipboard is introducing a cataloglike ad format for use on tablet computers and smartphones. The so-called "social catalog" concept, which allows users to look at a host of images and share them on social networks, will be used by Levi's for its "Go Forth" campaign. Interactive versions of Vanity Fair, Glamour, Details, Elle, Marie Claire, Esquire, ESPN, Fast Company and Rolling Stone will sport the units first. Advertising Age (tiered subscription model) (9/7) LinkedInFacebookTwitterGoogle+Email this Story
  • Let us entertain you, brands say
    Marketers are using branded entertainment, from webisodes to entire TV series, in a bid to generate viral buzz. Shows such as IKEA's "Easy to Assemble," a comedy series set in one of the chain's stores, have proved to be colossal online hits, although it's hard to know in advance what's likely to work. "You don't know what's going to go viral until it hits the market," says Alia Kemet, IKEA's U.S. media manager. The Wall Street Journal (9/7) LinkedInFacebookTwitterGoogle+Email this Story
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  Interactive Media 
  • Lexus enters world of Flipboard with its own channel
    Flipboard users can now select Lexus as a favorite section on the mobile magazine as part of the automaker's multichannel marketing campaign that targets younger, tech-savvy consumers. The campaign also includes ads on Esquire magazine's Flipboard channel as well as a Facebook presence and traditional media. Mobile Marketer (9/10) LinkedInFacebookTwitterGoogle+Email this Story
  Hot Topics 

Top five news stories selected by IAB SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
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  IAB News 
  • Business Gets Done at MIXX -- Oct. 1 & 2
    Spend two days doing business with brand marketers and ad agency executives. It will matter long after MIXX. The most important players in the digital ecosystem gather at the IAB MIXX Conference & Expo during Advertising Week each year for more than what happens on stage. They come for once-a-year access to everyone they need to know, under one roof, at one time. From breakfast to cocktails, surround yourself with powerful industry leaders, with brands and agencies already leading the digital charge, and ones looking for partners to help them get there. Registered attendees are 60% brand marketers and ad agency executives and 58% at VP level or above. Check out who's already registered to attend and register now. MIXX always sells out early. LinkedInFacebookTwitterGoogle+Email this Story
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