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28 November 2012
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • EBay and Fetch to launch mobile campaigns in Europe
    Mobile marketing agency Fetch won out in a battle among nine agencies for eBay's mobile and creative campaigns in Europe. "We've been using eBay as a best-in-class case study for years, and we're looking forward to helping eBay strengthen its mobile offering and engage with consumers across multiple platforms," said Fetch Managing Director James Connelly. M&M Global (22 Nov.), Mobile Marketing Magazine (21 Nov.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • U.K.'s Samba, Spain's yuilop partner on promotion strategy
    Two free ad-supported services -- the U.K.'s Samba Mobile 3G and Spain's yuilop, which provides VoIP calls and texts -- have agreed to a cross-promotion campaign. "If and when we see positive feedback, we can look at product integration," said Samba CEO Ben Atherton. TechCrunch (22 Nov.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • Mobile expected to play greater role in 2012 U.K. holiday sales
    Holiday sales via mobile devices in the U.K. this year could be worth three times as much as during last year's holiday season, according to a Deloitte projection. Smartphones are expected to influence about 10% of overall store sales in the U.K., compared with about 5% in the U.S. TechCrunch (26 Nov.) LinkedInFacebookTwitterEmail this Story
  • Researchers predict sharp growth in U.K. mobile shopping
    The amount of money spent via mobile shopping in the U.K. is set to increase 243% over the next five years, with average spending per shopper reaching £905 in 2017, according to a report by Verdict Research. Mobile will account for a 25% share of all online commerce in that year, the firm predicts. ToyNews-Online.biz (U.K.) (26 Nov.) LinkedInFacebookTwitterEmail this Story
  • Report: Mobile data traffic doubled in last year
    The increasing global demand for smartphones and rise of mobile video consumption have doubled mobile data traffic in the past year, according to Ericsson's latest Mobility Report, which predicts a 14-time rise by 2018. The Swedish telecom vendor says Asia -- especially China -- and Africa accounted for 75% of mobile subscription growth in the third quarter. VentureBeat/Cloud (23 Nov.), GigaOm (21 Nov.) LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Every path hath a puddle."
--George Herbert,
Welsh-British poet, orator and priest


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