Reading this on a mobile device? Try our optimized mobile version here:

January 23, 2013
Share|Sign up|Archive|Advertise
Stories from the Street 
  • Small businesses draw reality TV's lens
    "The Apprentice" brought the excitement of the business world to reality TV, and producers are now turning to small businesses as they look for more ideas for their shows. "There's money, there's risk, there's family," explained Darryl Silver, the founder of an independent TV production company. "You can lose everything, or you can have great success." Businesses featured on TV shows won't necessarily receive a windfall, but they can get valuable exposure. Bloomberg Businessweek (1/22) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • Is your digital marketing achieving your desired results?
    You should regularly assess your digital marketing efforts to ensure that your outreach is effective, writes Jennifer Shaheen of The Technology Therapy Group. You should ensure that your e-mail list is in good shape, evaluate the state of your social media profiles and make sure you know all of the domain names that your company owns. "It's important to remember, however, that it's only a first step," she explains. "If you have more digital marketing tools in your arsenal be sure to take the time to inventory all of those as well." Small Business Trends (1/21) LinkedInFacebookTwitterGoogle+Email this Story
  • 6 tips for effective content marketing
    It may seem difficult to succeed at content marketing when you are competing with much larger businesses, but it is possible to do so, writes Allie Gray Freeland of iAcquire. You should strive to be creative, create posts that show off some of your personality, and engage with your customers, she recommends. "Comment on blog posts and utilize social media channels to connect directly with potential and current customers, brand evangelists, and industry leaders." Small Business Trends (1/21) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • The difference between reacting and responding
    Business can be stressful, but you will be more successful if you focus on listening to what other people tell you and responding to what they say, writes Gladys Edmunds, founder of Edmunds Travel Consultants. "Give your employee or customer or whomever your undivided attention if they have a concern. ... Listen to the speaker all the way to the end, making no assumptions along the way," she advises. USA Today (1/22) LinkedInFacebookTwitterGoogle+Email this Story
  • Dealing with a troublesome worker
    Managers who struggle with problem employees need to first acknowledge that something is wrong and stop ignoring the behavior, says executive coaching writer Lisa Swan. After that, the next step is to create a plan for improved performance, document everything that takes place, and decide whether the problem worker can stay or needs to go. B2C Marketing Insider (1/21) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • Advice for preparing your 2012 tax return
    As you prepare to file your taxes, you should store all of your important data so that you can handle an audit should you be subject to one, writes Bonnie Lee, owner of Taxpertise. You should also review your books to make sure everything is in order. "Reconcile all bank and credit card accounts and review the general ledger to ensure that each transaction has been posted to the proper category," she writes. Fox Business Small Business Center (1/18) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • The worst mistake you can make when screening résumés
    The biggest mistake that HR pros make when screening résumés is that they try to find reasons not to interview candidates instead of trying to find reasons to learn more about them, author Carolyn Thompson says. "It doesn't take that much effort to get someone on a Webcam, or to get someone on the phone to ask them a couple of quick questions to determine if you want to bring them in," Thompson says. TED Magazine (1/18) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • Flu outbreak reignites the debate over mandatory sick leave
    The tough flu season has brought attention to the debate over whether paid sick leave should be mandatory. The focus is on New York City, where a proposal is on the table that would require companies with at least five employees to provide sick leave. Meanwhile, you can handle the flu at your business by running an awareness campaign and using technology to allow employees to communicate with one another without having to actually be in the same room, according to Nim Traeger of Travelers Insurance. CBS MoneyWatch/The Associated Press (1/21), Entrepreneur online/The Daily Dose blog (1/21) LinkedInFacebookTwitterGoogle+Email this Story
  • Why EEOC guidance on criminal-background checks can be a good thing
    Guidelines from the Equal Employment Opportunity Commission on how employers should conduct criminal-background checks could help companies improve their hires, Will Barada writes. "At first glance, these criteria may seem overwhelming. Upon closer inspection, savvy HR professionals will recognize they can be a roadmap to safe conduct," Barada writes. (1/21) LinkedInFacebookTwitterGoogle+Email this Story
  • 2013 is the year you must prepare for the health care law
    As the implementation of the Affordable Care Act continues, business owners will spend this year getting ready for the new requirements, writes Dinah Wisenberg Brin. Businesses with more than 50 full-time employees may be forced to provide insurance or pay a penalty under the law, which makes determining the size of your workforce essential. "Smaller companies with fewer than 50 employees, while not required to provide health insurance, need to inform employees about the law and make sure new healthcare plans (if they offer them) comply with Obamacare," Wisenberg writes. Entrepreneur online (1/22) LinkedInFacebookTwitterGoogle+Email this Story
Anybody who's worked in a business knows that it's the most dramatic thing in the world."
--Justin Hochberg, co-founder of the Hochberg Ebersol Co., as quoted by Bloomberg Businessweek
LinkedInFacebookTwitterGoogle+Email this Story

SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today!
Aviation & Aerospace
Construction & Real Estate
Consumer Packaged Goods
Food Service
Health Care
Media & Entertainment
Travel & Hospitality

Independent We Stand Independent We Stand is a movement of small business owners dedicated to educating their communities about the importance and strong economic benefits of supporting locally owned businesses. To learn more and to register your business in our "shop local" search engine, please visit us on the web at 

Subscriber Tools
Today's Brief - Permalink | Print friendly format | Web version | Privacy policy

Corporate Sales Director:  Tom O'Brien (212) 450-1679
Job Board:  Jackie Basso (202) 407-7871
SmartBrief Community:
Recent SmartBrief on Main Street Issues:   Lead Editor:  Brooke Howell
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.® Legal Information