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January 15, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Press of Atlantic City goes on the block
    The Press of Atlantic City is up for sale, with owner ABARTA Inc. saying that challenges in the newspaper industry can be better addressed by a larger newspaper group or local ownership. "Stand-alone daily newspapers in medium-sized markets, while still very profitable, now have constraints that are easier for other potential owners to eliminate than they are for us as a family holding company," said ABARTA President John F. Bitzer III. The Press of Atlantic City (N.J.) (1/15) LinkedInFacebookTwitterEmail this Story
  • Newspapers taking the Windows 8 plunge
    Windows 8 presents a digital problem -- and an opportunity for newspaper publishers -- as it bridges the tablet and PC experience, notes Rob Tornoe. Some major newspapers are already offering Windows 8 applications that take advantage of the unique capabilities of the redesigned operating system. Editor & Publisher (1/14) LinkedInFacebookTwitterEmail this Story
  • Additional ad space coming the AP's way via receipts, tweets
    News from the Associated Press is coming to restaurant receipts via a venture with Print Signal. The receipts, available initially in a Washington, D.C., restaurant, will include advertising opportunities, as well as AP headlines. The AP is also now selling advertisers the opportunity to send sponsored tweets from its primary Twitter account. (1/14) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Social nets look to be bigger beneficiaries of Super Bowl spend
    Marketers are increasingly using social media for buzz-building and crowdsourced campaigns prior to their brands' Super Bowl appearances, lifting the social nets' paid-media prospects. Frito-Lay Vice President of Marketing Ram Krishnan says that the Doritos "Crash the Super Bowl" campaign will include a heavy dose of sponsored stories on Facebook, which will be its largest digital-ad partner. PepsiCo Beverages's global head of digital, Shiv Singh, says Twitter is poised to benefit from the big engagement numbers it posted during the 2012 game. Advertising Age (tiered subscription model) (1/14) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • CBS intervention at tech blog prompts resignation
    CBS' decision to bar its tech blog CNET from honoring a DISH Network device that automatically skips TV commercials is drawing barbs. One reporter has resigned in protest, and CNET Reviews' editor-in-chief says CBS' action put the blog's staff in an "impossible situation as journalists." Reuters (1/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • China censorship reveals enduring power of information online
    The Internet fills the same role in today's China that the Tiananmen Square protests held 1989: It is a venue for protest in spite of attempts by the government to suppress political thought, writes Tom Rosenstiel. The latest protests involved government censorship of a newspaper calling for rights in the Chinese constitution to be upheld. The incident and the ensuing uproar in the Chinese blogosphere reminds us that "information by its nature is democratizing," Rosenstiel writes. (1/11) LinkedInFacebookTwitterEmail this Story
  • Atlantic turns heads with Scientology "sponsor content"
    A "sponsor content" piece on Scientology that praised church leader David Miscavige has been pulled by The Atlantic. The online advertorial quickly became the subject of sharp criticism and was dropped Monday evening. "We have temporarily suspended this advertising campaign pending a review of our policies that govern sponsor content and subsequent comment threads," an Atlantic message said. The Hollywood Reporter (1/14) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright

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    Contact API
    American Press Institute
    4401 Wilson Blvd, Suite 900
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    Phone: (571) 366-1000
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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