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January 23, 2013
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News about digital retail commerce

  Top Story 
  • aims to raise its U.S. profile
    A $35 million campaign for the travel site shows "the delight of right" -- when the person booking a trip has made the right decision, says Mark Bernath, an executive creative director at Wieden+Kennedy Amsterdam. The comedy spot shows various groups of travelers arriving at far-flung destinations with trepidation about whether their accommodations will be fine, then celebrating when they are heroes. The New York Times (tiered subscription model) (1/21) LinkedInFacebookTwitterEmail this Story
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  Online Retail Trends 
  • Mobile proximity payments seen entering mainstream by 2017
    Mobile proximity payments are likely to grow from their current 4% share of all mobile payments today, to account for 45% in 2017, according to Forrester Research. All three categories of m-payments -- mobile remote commerce, mobile peer-to-peer remittances and mobile proximity payments -- are all expect to see significant increases in years to come. (1/22) LinkedInFacebookTwitterEmail this Story
  • 4 steps to earning more positive reviews on Facebook
    To encourage customers to leave positive reviews on Facebook, businesses can offer a special promo code available on their Facebook pages to be used at checkout. The promo code serves to track what kind of customers are visiting the Facebook page most frequently and to send follow-up e-mails asking customers to leave a review on the page, writes social media marketing specialist Kristina Allen. Consider using paid ads to fuel even more earned media and take full advantage of Facebook as a platform, she adds. B2C Marketing Insider (1/21) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Etsy acquires Mixel
    Etsy has acquired Mixel, which markets a mobile application that lets users create collages from their mobile photos and share them with friends. The move will add staff to work on boosting Etsy's mobile offerings; the site now gets about 25% of its visitors from mobile devices, said creative director Randy Hunt. EcommerceBytes (1/23) LinkedInFacebookTwitterEmail this Story
  • Other News
  Interactive Advertising 
  • Gant Rugger campaign pictures influencers as models
    An internally-generated spot by Gant for its Rugger line of men's clothes postulates a "Team Americano" made up of fashion bloggers and photographers. Website video reinforced by print ads show the men covering an Italian fashion show, modeling the clothes along the way, "beautiful" bloggers who have "social reach," according to James Nord, who blogs a fashion column called Highlighted Life. The campaign shows the growing influence of social-media influencers to the fashion scene, writes Stuart Elliott. The New York Times (tiered subscription model) (1/22) LinkedInFacebookTwitterEmail this Story Spotlight 
  • 50 ways to navigate and design in a multi-screen mobile world
    The macro shift to mobile web browsing has been predicted for years, and the rate of mobile web usage is on track to surpass those who surf the web on desktops by 2014. To balance this exponential growth, along with keeping up with the world’s steady march toward greater device diversity, Mobify identifies five proven ways to deal with these two major problems for long-term strategic success, and includes 50 tactical tips for web designers and developers to build for a mobile, multi-screen Web. Download the white paper. LinkedInFacebookTwitterEmail this Story
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