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February 20, 2013News for travel agents

  Business and Industry Watch 
  Trends and Technology 
  • Other News
  Consumer Travel News 
  Regulatory and Legislative 
  Best Practices 
  • Column: Painting the experience is key to a successful sale
    An effective sales pitch builds clients' anticipation and draws them into the experience enough to make the question of price a minor issue, John Frenaye says, recounting a transaction with a master photographer who talked Frenaye and his then-wife into paying $4,500 for family photographs. "We never discussed price until after the fact. While we had a budget in mind, he was not privy to it and was able to present the experience to us without the constraints of a dollar figure," Frenaye writes. Travel Research Online (2/18) LinkedInFacebookTwitterEmail this Story
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  Small-Business Strategies 
  • How to satisfy an unhappy customer
    The next time a disgruntled customer complains about your business, thank him or her for giving you information that you can use to improve your company, recommends Marilyn Suttle. Try to stay calm, and ask what you can do to rectify the situation. "When a customer puts pressure on you, see it as a good way for you to grow your abilities," she writes. Inc. online (free registration) (2/18) LinkedInFacebookTwitterEmail this Story
  • 6 tips for creating a culture that attracts talent
    In addition to competitive salaries, talented employees are also looking for companies that offer flexible working arrangements and training programs that can help them to develop their skills. They will also gravitate toward employers that recognize their contributions and give them an opportunity to give back to the community. Entrepreneur online (2/18) LinkedInFacebookTwitterEmail this Story
  ASTA Spotlight 
  • ASTA keeps you informed and prepared
    Join ASTA today and receive exclusive member-only alerts containing information on the most up-to-date travel industry news. ASTA works tirelessly to make sure that you are well-informed about industry news, rules and regulations so you can focus on what you do best: selling travel. Our member alerts provide you with information on ever-changing state and federal regulations so you can comply with complicated government laws. Gain the knowledge you need to remain competitive and successful in the travel industry. Be the first to know -- join ASTA today. LinkedInFacebookTwitterEmail this Story
  • Empower your staff with access to ASTA's resources
    Join ASTA today and give your staff the tools and insight they need to remain successful in this fast-paced and changing industry. With ASTA's U.S. Travel Agency membership, extend valuable and critical industry resources to your entire company. Contact ASTA's Membership Department at 1-800-440-2782 to learn more about the benefits of membership. LinkedInFacebookTwitterEmail this Story
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We must travel in the direction of our fear."
--John Berryman,
American poet and scholar

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