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February 13, 2013News for marketing professionals

  Breaking News 
Best practices to unlock your customer journey
A robust registration strategy is a key part of digital transformation. Learn the best practices for using registration to understand customer journeys and drive digital transformation in this white paper from Altimeter Principal Analyst Charlene Li.
  Company News 
  • Microsoft reveals 4 "impressive" in-app ads for Windows 8 tablets
    Microsoft is hoping to set its Windows 8 platform apart with the unveiling of four new in-application ad campaigns for tablets -- a Delta ad within NBC News' app, a Jeep campaign within AccuWeather, Ford within the Chicago Tribune app and Paramount's "Jack Reacher" within the BBC Top Gear app. The strategy "is part of an overall shift away from selling pre-packaged media to buyers," writes Mike Shields. "The results are impressive. ... Microsoft seems to have unleashed the creative potential of tablet ads," he writes. Adweek (2/12) LinkedInFacebookTwitterEmail this Story
  • Under Armour promises innovation to start "I will" campaign
    The latest commercial from Under Armour boasts that it is building the next great innovation for athletes, showing high-tech and futuristic training devices and introducing the tagline "I will." Basketball player Kemba Walker and baseball's Bryce Harper are among the athletes featured. The brand launches a global campaign with the spot this weekend, part of what will likely be a 20% increase in the brand's spending, according to Under Armour's Steve Battista. Advertising Age (tiered subscription model) (2/12) LinkedInFacebookTwitterEmail this Story
  • Omnicom's U.S. revenue outweighs weaker eurozone results
    Omnicom cited a stabilizing macroeconomic environment for its fourth-quarter revenue growth in the U.S., up 5% year-over-year to $2.03 billion. International revenue slipped slightly on weakness in the eurozone. "Our large European markets like Russia continued to perform largely well while the U.K., France and Germany remained weak and in aggregate the eurozone markets were down 3.7%," said Randall Weisenburger, executive vice president and chief financial officer. Reuters (2/12) LinkedInFacebookTwitterEmail this Story
  • Other News
eGuide: Creating Case Studies that Drive Sales
When done well, they can give prospective customers the confidence they need to partner with you. Yet to be effective, case studies need to be compelling. Download our case study guide to learn how to tell a story that's credible and resonates with your audience, but most importantly, drives sales!
  Market Trends 
  • Will consumers care if their flowers are organic?
    Purveyors of organic flowers, such as The Grower's Box and Organic Bouquet, are starting to gain some traction, writes Robert Klara. "We're definitely seeing interest with more mainstream consumers. Just as consumers want to know their chocolate is fair-trade, flowers should also have a scale," says EcoTulips co-owner Keriann Koeman. But floral marketing consultant Tom Prince says, "The organic concept has more hype than reality." Adweek (2/12) LinkedInFacebookTwitterEmail this Story
  • Swimsuit models emerge from the background in Lexus spread
    To illustrate that the Lexus IS "Blends Out" in a crowd, the Team One agency has created an interactive ad within the Sports Illustrated swimsuit issue that comes alive with swimsuit models when users scan QR codes. "The models don't really do much when they become animated, but anything more than a sway and a strut is probably asking too much," writes Tim Nudd. Adweek/AdFreak blog (2/12) LinkedInFacebookTwitterEmail this Story
  • For Virgin Mobile, at least, today is "National Break Up Day"
    Virgin Mobile wants to brand the day before Valentine's Day as "National Break Up Day." The carrier is seeking to associate ending bad relationships with liberation from cellphone contracts and saving money. Nearly 6 in 10 of people responding to its survey said that if they were considering a breakup around now, they'd want to do it before Valentine's Day to avoid the cost of the holiday. The company is backing the effort with a social media offer of $100 off a Samsung Galaxy SII with a no-contract plan. MediaPost Communications/Marketing Daily (2/12) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AdCamp 2013 | Advertising camp for high school students
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today! LinkedInFacebookTwitterEmail this Story
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Men and women are limited not by the place of their birth, not by the color of their skin, but by the size of their hope."
--John Johnson, member, Advertising Hall of Fame

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